NEW AVERITT.COM CUSTOMER WEBSITE
REBUILT SITE IMPROVES CUSTOMER EXPERIENCE
We're excited to announce we now have a brand-new customer website – located at Averitt.com!
This new site has been in the works for several months, and it is now live for associates and customers. NEW FEATURES AND BENEFITS Averitt.com delivers the service and information our customers depend on – more efficiently, more powerfully and more securely than ever before. Simply put, it makes it even easier to do business online with Averitt. Some new features and benefits include: • Easier to navigate – The site’s structure is modern, simplified and streamlined. • Cyber safer – The new site includes more safeguards to help our customers guard their cyber security. • Search tool – Our all-new search function provides customers with quick access for self-exploration. • More powerful marketing – Better access to dynamic digital tools, including videos and blog/thought leadership content integrated into most pages. The site’s new platform will also help us optimize individual pages for best performance on search engines, making it easier for customers to find us. • Reflects our realigned structure – Several months ago, we realigned our extensive menu of services into five main units in order to further strengthen “The Power of One.” Customers now have even greater clarity into how we can serve their needs. WHAT DOES IT MEAN FOR ASSOCIATES? What serves our customers serves us all. By making it easier for our customers to do business with us, we strengthen our company. That helps us move even more shipments In And Out Of the South, create more job opportunities and rewards for our team, and secure a brighter future.
WHY AVERITT.COM? Everyone already knows us as “Averitt.” And with a shorter website address, it will make it easier for customers to access our website. Plus, great news – through the magic of website technology, we will be able to redirect anyone visiting the AverittExpress.com website to the Averitt.com version immediately. We have gone to great lengths to ensure that anyone visiting the AverittExpress.com site or pages will be sent to a corresponding page on our new site after the official launch date. HOW ARE WE PROMOTING AVERITT.COM? Our Marketing and Communications team is engaging every tactic to communicate with our customers about the new website. This will happen via email, printed handouts for sales and drivers, on-hold messaging prompts, digital advertising in the industry trades, and via our strongest marketing resource, our sales, leadership, driver and customer service teams. We’ve already begun using the Averitt.com website address on most of our printed sales collateral and will have some brand-new Averitt.com promotional swag items within the coming weeks to help our sales team get the word out. Thanks for helping us promote our new website – Averitt.com – to our customers! T m
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One way our retirees can stay connected to Averitt is by becoming a member of the Ambassador Team, a special group of retired associates who stay connected to our unique culture of giving back. Ambassador teammates are annual contributors to Averitt Cares for Kids and are welcome to participate in the Team Up Community Challenge, People Like You Referral Rewards, and more! Email Dusty Barrow in Marketing and Communications at dbarrow@averittexpress.com to learn how to join. STAY CONNECTED THROUGH THE AMBASSADOR TEAM
RETIREES Thank you for your service to our team! Vicky Bogle Corporate Garland Bond Atlanta East Carl Butler Atlanta West
Johnny Jones Barbara Madden Connie McKay Richard McNemar
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