AUXILIARY MARKETING ENTERPRISE ACCOUNTING and
UPDATING PROJECT MANAGEMENT SYSTEMS Following the merger of Auxiliary Marketing with University Relations, Auxiliary Marketing transitioned from using Teamwork to Jira as its primary project management system. This change aligns the two teams under a single platform, improving visibility and tracking of projects. With the switch to Jira, clients will now submit projects through a new submission form on the CWU University Relations webpage. Additionally, updates on project progress will be more accessible, as Jira’s real-time tracking allows clients to monitor status changes and see proofs within the system rather than email. The adoption of Jira was designed to simplify project tracking, enhance transparency, and create a more efficient process for both teams and clients.
AUXILIARY MARKETING AND UNIVERSITY RELATIONS MERGER
As the two teams continue to collaborate, there will be more opportunities for integration in photography, video, social media, and campus events, furthering
“Meet Your RA” Award Winning Social Media Campaign
relationships between University Relations and the efforts of the Auxiliary Enterprise departments.
In Fall 2023, the Auxiliary Marketing team officially merged with the University Relations Division, creating a unified marketing and communications hub on campus. This merger led to the Auxiliary Marketing Team relocating to Barge Hall to share space with University Relations. The fusion of teams has made way for a collaborative environment, improved resource management, and space for cohesive marketing strategies. A significant impact of the merge was the alignment of branding and consistent messaging. University Relations has been in the process of updating the CWU brand, involving updated messaging along with a new visual identity. With Auxiliary Marketing being involved in the new CWU branding efforts, this has led to a stronger brand recognition of CWU externally and on campus.
CWU AWARDS Ethan Cook Auxiliary Student Innovator Award
Association of College and University Housing Officers International (ACUHO-I) Marketing Awards 1st Place, Social Media
300+ Projects Completed
48+ Video Projects
72+ Photo Shoots
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