Justin Goldberg Goldberg|Group Compass DRE 1705028 415.533.9202 justin.goldberg@compass.com
55 Rodgers Street South of Market
Dear Joseph Newfield ,
A point of paramount significance in our work is sincere respect and appreciation for the history of San Francisco, its people, and its neighborhoods. What drives us to remain a top-ranked team is a comprehensive knowledge of the current market, constant foresight, and a passion for the work we do. We believe selling and buying real estate is not about the transaction; it is about the pride of homeownership in this world-renown city we so dearly love; it is about the pieces of history changing hands; it is about a shared vision for the future prosperity of this neighborhood; it is about the honor we feel to be a part of the process. We appreciate the opportunity to compete for your business and to prove why we are the best fit to serve you.
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Table of Contents
03
ABOUT US
02
CASE STUDY
03
MARKETING
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FAQ
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NEXT STEPS
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The Goldberg Group ABOUT
Industry Leaders
The Goldberg Group joined Compass in 2018 after achieving notoriety as one of the top real estate groups at Vanguard Properties. Through unmatched work-ethic and in-depth expertise, the Goldberg Group was the leading sales team at their previous brokerage for the South Beach, Yerba Buena, and South of Market neighborhoods. They pride themselves on providing clients and properties with insights, enthusiasm, innovation, and tireless commitment.
CLICK THE PLAY BUTTON TO WATCH A VIDEO ABOUT US
Our Stats
$370M+ TOTAL SALES 30+ COLLECTIVE YEARS IN REAL ESTATE 246+ TRANSACTIONS TO DATE
$114M+ SALES IN 2021 $6.995M RECORD SALE IN 2021 145% SALES GROWTH YEAR-OVER-YEAR
Meet Justin Goldberg
DRE #: 01705028 | justin.goldberg@compass.com | 415-533-9202
The Goldberg Group is led by Justin Goldberg, who is in the top 1% of all San Francisco Real- tors® and was the top producing agent at Vanguard’s downtown office for 4 of the last 5 years. Justin is joined by his childhood friend, Nicholas Thornton; wife, Dinorah Goldberg; and family friend Karen Gallagher. The Goldberg Group functions like a family and views their clients the same way. Nicholas is a native San Franciscan with previous work experience in local politics and background in psychology. Dinorah is the team escrow coordinator and project manager for the team, employing her skills gained through her previous experience running national marketing campaigns for a major food distribution company. Karen joins the team from the development/investment side of real estate. Along with her husband, James Gallagher, she has served a role in the development of hundreds of units of housing in San Francisco. When you work with the Goldberg Group you receive an entire team of skilled individuals vast expertise. Buying or selling a home is often the single most important financial transaction in a person’s life.
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Nicholas Thornton
Nicholas’ passion for real estate comes from his love of his hometown. In a constantly evolving global city, Nicholas is in the unique opportunity to know what it was like to be raised, go to school, live as a young adult, and now raise a family in San Francisco. Nicholas’ family roots in San Francisco extend back four generations. Not only has he witnessed the City and its neighborhoods change, he has also heard family stories of the culture of San Francisco’s past eras. Having always felt a strong impetus to help others and improve the community around him he has worked in the San Francisco Mayor’s Office, two U.S. Senate Offices, and as a mental health therapist with a local non-profit out-patient clinic. His experience in government gives him insight into city planning, and his time as therapist allows him to have a better understanding of his clients. Buying or selling a home is a complex, sophisticated, and often deeply personal endeavor. Comprehensive knowledge of housing inventory and conditions is necessary in this high demand market. His goal in every transaction is to buy insightfully, sell shrewdly, and aggressively achieve the best value for his clients.
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$1,924/SF Realtor®
DRE #: 02001890 nicholas.thornton@compass.com 415-218-9432
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$1,327/SF In 2016, Lilia began her real estate career as an administrator for Vanguard Properties, a fast-paced brokerage which held the #1 ranking for the district made up of the South Beach/SoMa neighborhoods. Initially hired to be the first point of contact between buyers/sellers and the brokerage, she saw the firm’s need for transaction coordinators and learned the skills to fill both roles. Always ambitious, she quickly and effectively prepared to obtain her Real Estate Salesperson License. It was not long before she was recruited to work for one of the top teams in San Francisco. Her strong knowledge of the local market combined with her organization and extensive process prepared her for the next step in her real estate career, becoming an integral part of opening the sales office for the City’s most luxurious waterfront residences, One Steuart Lane. She was a vital member of a small team that drove sales for the development from pre to post launch. Her proficiency and passion for real estate lends itself to more than one development, which factored into her decision to join COMPASS. Lilia Prieto As a San Francisco Bay Area native and resident of San Francisco’s South Beach neighborhood, Lilia Prieto has intimate knowledge of the area and a strong desire to help you find your new home. Lilia’s business is built on communication, dedication, and transparency, all with a personable approach. Her passion and experience help her connect with clients and provide them with the best experience possible. She is the type of professional you want to help you buy or sell your home.
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Realtor®
DRE# 02026600 lilia.prieto@compass.com 415-553-0404
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The Condo Advisory ABOUT
ABOUT
CLICK THE PLAY BUTTON TO WATCH A VIDEO ABOUT US
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The Condo Advisory is a collection of the top condo agents at Compass, who have created a team to provide one go to source for everything buying & selling condos. Collectively The Condo Advisory ranks #1 in San Francisco for total condo sales transactions. Not only do the numbers speak for themselves, our team members have over 200 five-star reviews on Yelp and Zillow. Who We Are
$250M+ 2021 SALES VOLUME #1 CONDO TEAM IN SF BY SALES TRANSACTIONS 200+
$1B+ TOTAL SALES 800+
TOTAL CONDO TRANSACTIONS #54 MEDIUM TEAM IN US BY SALES VOLUME
FIVE-STAR YELP & ZILLOW REVIEWS
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In The Press
Working with the Goldberg Group gives you acess to being features in publications we've developed relationships with, including:
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$1,327/SF Our Partners
We’ve partnered with Upgrade, a digital marketing company that propels the country’s top real estate agents to another level through expert brand, marketing, and social services.
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What Our Clients Are Saying
“
I've worked with Justin Goldberg & the Goldberg Group team for a few years now, both buying and selling properties as well as assistance with finding tenants on the rental side all in San Francisco. I can't give enough praise about how well this team works together as well as the advise and results they get.
ZACH N. | BUYER & SELLER | SAN FRANCISCO
$1,924/SF I've worked with Justin Goldberg & the Goldberg Group team for a few years now, both buying and selling properties as well as assistance with finding tenants on the rental side all in San Francisco. I can't give enough praise about how well this team works together as well as the advise and results they get. ANDY L . | BUYER | SAN FRANCISCO ”
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“
Justin is a consummate professional. We used him on the buy and sell side and found him to be awesome to work with. He was always on top of the process and creative in finding solutions to make a deal work. Justin understands the San Francisco market better than any agent I've worked with, and he has the hustle you want your agent to have, regardless of which side of the transaction you're on. I highly recommend working with Justin. AUNKUR A. | BUYER & SELLER | SOUTH BEACH
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Justin was the perfect choice to help us sell our house. He understands the local demographics, how to navigate a difficult and rapidly changing market. Justin is extremely knowledgeable, but his communication style is also very straight forward. He helped us understand the strengths of our property, but was also great at setting realistic expectations. CALEB M. | SELLER | SOUTH BEACH
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I have to say, Justin made our home buying experience just awesome. It was an incredibly stressful escrow due to the lender, however Justin was a shining star throughout the entire process. He is native to San Francisco, extremely patient and highly educated in all things real estate. If you're in the market to buy or
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sell, please do yourself a favor and hire Justin! TONY P. | BUYER | SAN FRANCISCO
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$1,924/SF
Marketing Plan OUR
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$1,327/SF Pre-Market • Home Preparation • Photography / Video / 3D Tour • Pricing • Pre-Listing Marketing Leveraging The Compass Network & TAN As your trusted advisors, we’ll be there to guide you throughout the home selling process to ensure that your experience is as seamless and stress-free as possible. What to Expect
WITHDRAWN On Market • Media Plan • Open Houses • Assessing Our Strategy & Monitoring The Market
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Our Step-By-Step Plan
PRE-MARKET
1. Analyze Market • Competitively Price • Discuss Closing Costs • Client Questionnaires • Order HOA Disclosures
2. Prepare
• Listing Preparation • Staging • Photos/Videos • 2D/3D Floorplans
6. Show • Broker Events • Open Houses • Private Tours • Virtual Tours • Lead Follow-Up
7. Update • Buyer Feedback • Client Progress Reports • Listing Statistics • Price Assessments
8. Offers
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•Negotiate • Acceptance • Contigency Removal
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ON MARKET
$1,327/SF
4. Launch
3. Coming Soon
5. Market
• MLS & Syndication • Networking • Compass Sales Presentation • E-blast • Social Media
• Agent Video Tour • Compass Coming Soon • Top Agent Network
• Digital Marketing • Targeted Ads & Emails • Digital Magazine
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9. Escrow • Inspections • Title • Disclosures
10. Closing
• Sales Report
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Compass Concierge The Hassle-Free Way to Sell Your Home Faster & For A Higher Price
From staging to renovation, we can leverage our exclusive Concierge program to prepare your home for the market with zero upfront costs or interest. By investing in your home’s potential, we aim to provide a swifter, more profitable sale.
ALL MLS LISTINGS** 55%
OF CONCIERGE LISTINGS SELL WITHIN 60 DAYS, COMPARED TO 33% OF
$1,924/SF 2. Immediately receive your ConciergeCard or request cash 3. Work with trusted vendors to complete home improvements How It Works 1. Determine a budget and updates together, then apply for Concierge funds
4. Repay at closing!*
*Rules & Exclusions apply. Compass offers no guarantee or warranty of results. Subject to additional terms and conditions. Concierge Capital loans are provided by Notable Finance, LLC, NMLS# 1824748 and are made or arranged pursuant to a California Finance Lenders Law license. Loan eligibility is not guaranteed and all loans are subject to credit approval and underwriting by Notable. Compass is not a lender and is not providing loans as part of the Compass Concierge program. *Repayment can occur at any of the following times: Closing, when our listing agreement terminates, or when 12 months pass from your Concierge approval date. **Based on data from 5.2020–12.2020. MLS listings include all listings in markets where Compass currently operates. Data is sourced from regional MLSs and aggregated to create a comprehensive national dataset.
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$1,327/SF We used Compass Concierge to provide a $57,000 interest free loan to help the Sellers finish improvements to their home (completing new bathroom, permit requirements for 2 new bedrooms, windows, landscaping, painting, & staging). Prior to this, 3rd party agents had quoted an estimated value of $1,250,000. The result after improvements was a $1,633,000 sale. 822 45th Avenue | 3 Bed | 2 Bath | 2,033 Sq. Ft. Case Study
$1.633M FINAL SALE PRICE $326K RETURN ON INVESTMENT
$1.25M ORIGINAL SALES ESTIMATE $57K TOTAL INVESTMENT
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From brochures and postcards to social media and emails, our marketing collateral effectively communicates your property’s story and attracts more potential buyers. Digital Marketing Social Media We use our social media channels to share your listing both organically and through paid advertising. 2,500+ TOTAL SOCIAL FOLLOWERS $105K+ TOTAL IMPRESSIONS
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$1,327/SF We’ll showcase your home on our website in it’s best light. Our Website Our database includes both high-quality buyers and other real estate agents in the area so that no one misses out on your home. Email Marketing
4,339 NEW SITE VISITORS IN PAST 365 DAYS
20K+ TOTAL EMAIL DATABASE
2,132 PAGE VIEWS IN PAST 365 DAYS
44% AVERAGE EMAIL OPEN RATE
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Digital Brochures
The Goldberg I Group creates customized interactive digital magazines for each of our properties. These professional brochures engage audiences, boost marketing and sales efforts, and generate buyer leads for our listings. Click through below to see examples of what we can do for your home.
Each Includes: • Features
• Property Description • Photography • Video Trailer • Agent Video Tour • 3D Virtual Tour • Points of Interest Map • Neighborhood Guide • Historical Significance • Future Development • Property Sketches • Coloring Book Edition • One-Touch Hyperlinks
We create custom postcards for each of our properties at all listing stages and send them to our curated lists of potential buyers in the area. Listing Postcards
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As part of a network of the nation’s top producing agents, We are strategically positioned to connect your home with qualified potential buyers everyday. Leveraging Our Network
$1,327/SF Compass Network Tool Compass has developed an industry-first network tool that analyzes your property to identify and connect us with agents that have sold similar homes in your area. Workplace Workplace is a national Compass platform where we can promote new listings and chat with Compass agents nationwide.
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Top Agent Network Top Agent Network (TAN) is the only online network built exclusively for verified top agents.
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Beautiful photography is one of the most powerful tools for selling your home. Goldberg|Group uses best-in-class photographers to show your home in its best light, make a positive first impression, and attract more buyers. The Power of Photography
Our photographers' work has appeared in such publications as:
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How We Price Your Home To Maximize Buyer Activity A property receives the most traffic within the first few weeks of hitting the market. It is important to get the price right in order to gain the attention of interested buyers and maximize your home's position in the market.
$1,327/SF Timing Of Buyer Activity
PEAK ACTIVITY
0 1
2 3 4 5 6 7 NUMBER OF WEEKS
WITHDRAWN analysis, market research, and Compass’ suite of AI-powered tools, we recommend a price for your property to generate the most activity and offers early on before buyers move on to newer listings. Attracting Buyers Using Competitive Pricing 0% 5% 10% 15% 20% 30% 50% 95% PERCENTAGE OVER MARKET VALUE PERCENTAGE OF BUYERS Graphics are for informational purposes only. Compass does not guarantee or warrant similar results. Using competitive
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Illuminating Numbers
The best comparison to measure the success of an agent tend to be in condominium buildings where units have similar floor plans, features, and views. The Goldberg|Group has consistently outperformed other listings in sales price, price per square foot, and days on market.
GOLDBERG|GROUP VS. THE ALTERNATIVE AT THE LUMINA
GOLDBERG|GROUP
OTHER AGENT
338 MAIN STREET, UNIT 14C
$2,700,000 Sold Before Pandemic 31 DOM (Sold - 10/15/2019) 2 Bed / 2 Bath / 1,403 SF
$1,950,000 Sold Before Pandemic 224 DOM (Sold - 8/4/2020) 2 Bed / 2 Bath / 1,403 SF
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$1,390/SF
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GOLDBERG|GROUP
OTHER AGENT
318 MAIN ST, UNIT 5J
318 MAIN ST, UNIT 7J
$1,170,000 72 DOM (Sold 7/15/21) 1 Bed / 1.5 Bath / 882 SF $1,327/SF
$1,145,000 85 DOM (Sold 7/7/21) 1 Bed / 1.5 Bath / 882 SF
$1,299/SF
GOLDBERG|GROUP 318 MAIN ST, UNIT 3H $1,990,000 65 DOM (Sold - 11/3/2020) 2 Bed / 2 Bath / 1,432 SF $1,388/SF
OTHER AGENT 318 MAIN ST, UNIT 6H $1,795,000 103 DOM (Withdrawn – 9/9/2020) 2 Bed / 2 Bath / 1,434 SF WITHDRAWN
GOLDBERG|GROUP
OTHER AGENT (1)
OTHER AGENT (2)
333 BEALE ST, UNIT 6F
333 BEALE STREET, UNIT 7F
$1,075,000 4 DOM (Sold - 3/18/2020) Jr. Bed / 2 Bath / 1,403 SF $1,168/SF
$1,039,000 61 DOM (Listed – 1/23/2020) Jr. Bed / 2 Bath / 1,403 SF WITHDRAWN
WITHDRAWN 183 DOM (Listed – 5/20/2020) Jr. Bed / 2 Bath / 1,403 SF WITHDRAWN
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GOLDBERG|GROUP
OTHER AGENT 201 FOLSOM ST, UNIT 25A
OTHER AGENT
201 FOLSOM ST, UNIT 21C
338 MAIN ST, UNIT 17A
$2,060,000
$1,900,000
$1,833,000
52 DOM ( Sold 7/20/2020)
26 DOM ( Sold 9/15/2020)
62 DOM ( Sold 9/8/2020)
2 Bed / 2 Bath / 1,403 SF
2 Bed / 2 Bath / 1,368 SF
2 Bed / 2 Bath / 1,379 SF
$1,468/SF
$1,389/SF
$1,329/SF
GOLDBERG|GROUP 1020 UNION STREET, UNIT 2 $3,250,000 42 DOM (Sold 9/8/2021) 2 Bed / 2 Bath / 1,403 SF $1,326/SF OTHER AGENT 1020 UNION ST, UNIT 8 $2,675,000 26 DOM ( Sold 1/7/2021) 3 Bed / 3.5 Bath / 2,367 SF $1,131/SF OTHER AGENT 1020 UNION ST, UNIT 8 $2,150,000 264DOM ( Sold 10/2/2019) 3 Bed / 2 Bath / 2,262 SF $951/SF
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GOLDBERG|GROUP
OTHER AGENT
3439 SACRAMENTO ST, UNIT 401
$2,995,000 54 DOM (Sold 12/14/21) 3 Bed / 2 Bath / 1,942 SF
$2,950,000 159 DOM (Withdrawn 12/31/21) 3 Bed / 2 Bath / 1,942 SF
$1,543/SF
$1,543/SF
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$1,924/SF
Brokerage OUR
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REAL ESTATE WEBSITE 2019-2020 Webby Awards People’s Voice Winner* #1
2021 BAY AREA SALES VOLUME $46B+
$1,327/SF
2021 Top 4 Brokerages Percentage Market Share
21.3%
8.8%
6.7%
5.4%
KELLER WILLIAMS***
SOTHEBY’S***
COMPASS***
COLDWELL BANKER***
7.3M
Monthly Website Visitors
WITHDRAWN 4.4M
3.9M
3.4M
2.8M
1.4M
113K
The Agency**
Corcoran** Sotheby’s** Engel & Volkers**
Keller Williams**
Coldwell Banker**
Compass**
*The Webby Awards 2019 (winners.webbyawards.com/2019/websites/general-websites/real-estate/81277/compass). 2020 (winners.web yawards.com/2020/websites/general-websites/real-es- tate/81277/compass). **Website traffic sourced via SimilarWeb, 12.1.2020–12.31.2020 ***2020 transaction-side residential sales reported to MLS [Bareis MLS, East Bay MLS, MLSLisings and SFARMLS] through 10/31/21, per Broker Metrics. Based on top 1465 ranked offices/brokerages.
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Compass has a network of top real estate agents ready to bring you your buyer. VALUE $254B Compass has a network of top real estate agents ready to bring you your buyer. Once your home is listed, it will automatically be syndicated to some of the top real estate platforms domestically and in 60+ countries globally. This will allow us to get maximum exposure for your home. 2021 GROSS TRANSACTION
165M+ ANNUAL INTERNATIONAL BUYERS REACHED*
100+ NTERNATIONAL PORTALS YOUR HOME SYNDICATES TO*
60+ COUNTRIES YOUR HOME SYNDICATES TO*
$1,924/SF Top Domestic Syndication Networks Include: ZILLOW THE WALL STREET JOURNAL JUWAI.COM TRULIA SAN FRANCISCO CHRONICLE REALTOR.COM MANSION GLOBAL NEXTDOOR
*ListGlobally opt-in required. Data based on the reach of ListGlobally’s network.
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We connect high-net-worth individuals to your property
Compass has partnered with Morgan Stanley to showcase your listing to
$1,327/SF 140K+
Morgan Stanley Reserved clients.*
WITHDRAWN Morgan Stanley’s Reserved client network consists of: • More than 140,000 global clients currently enrolled in the program* • Clients with over $2M invested with Morgan Stanley on average* • Clients that have spent almost $800M through the Reserved program* • Affluent and international clients, many of whom have vacation homes in addition to their primary residence
Explore the world of Reserved Living & Giving at msreserved.com
*Sensei Marketing Data as of 2020 YE Clients with $1 million+ in assets and liabilities at Morgan Stanley are eligible to enroll in the Reserved Living & Giving program. Clients with $10 million+ in assets and liabilities qualify for our highest tier, Signature Access, which offers additional benefits tailored to our most affluent clients including world class concierge services in Art Advisory, Private Health Advisory, Cybersecurity, and bespoke travel services. Morgan Stanley Reserved Living & Giving is a tiered complimentary loyalty program that rewards Morgan Stanley’s most valued clients. Morgan Stanley Smith Barney LLC reserves the right to change or terminate the Reserved or Signature Access program or partner offers at any time and without notice. Reserved and Signature Access program participant qualifications are reviewed periodically to confirm that they continue to qualify for this program. Not all offers are available to nonresident clients. Signature Access, the highest tier of the Reserved Living & Giving program, is part of Morgan Stanley Lifestyle Advisory. This tier features products and services that are provided by third-party service providers, not Morgan Stanley Smith Barney LLC (“Morgan Stanley”). Morgan Stanley may not receive a referral fee or have any control concerning the delivery of such products or services. Please perform a thorough due diligence and make your own independent decision. © 2020 Morgan Stanley Smith Barney LLC. Member SIPC CRC#3370468 12/2020
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Steps NEXT
$1,924/SF
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Immediate Next Steps
Complete listing paperwork. The listing agreement is a contract that explains our relationship and the high level of service that we will provide to you. Begin to prepare your home for the market. Let’s determine next steps together. Continue to monitor the market and assess our strategy. Once your home is ready for market, we will reassess market data and finalize our pricing strategy to make sure we are in line with any recent market updates in your neighborhood. Launch your property.
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THANK YOU
Justin Goldberg DRE #: 01705028 justin.goldberg@compass.com 415-533-9202 www.goldberggroupsf.com
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