So Many Social Media Outlets Which One Should You Use?
DETERMINING FAULT MAY NOT BE SO SIMPLE IN NYC LAW Comparative Negligence
This past month, we won a settlement for our client in the amount of $815K. The case involved the legal principle of comparative negligence.
Our client was a passenger in a vehicle attempting to go around a double- parked car, which then moved and sideswiped the car in which our client was in. The driver of the double-parked car claimed the other vehicle side- swiped his vehicle. The double-parked car had a $100,000 insurance policy limit, while the host vehicle had $3 million of available insurance coverage. The double-parked car paid $90,000 dollars of the settlement while the car attempting to go around him paid $725,000. New York is a comparative negligence state, meaning that an at-fault party is responsible for the percent their negligent conduct contributed to causing the accident. For example, if a jury awards $100,000 in damages and determines that a defendant is 40% at fault, then that party is responsible for $40,000 of the damages. However, in motor vehicle accidents, New York allows the injured party to collect 100% of the damages from any at-fault party, even if that party was only responsible for as little as 1% of the negligence that led to the accident. This is to ensure the injured party receives adequate compensation for the harms they suffered. Also, justice is considered better served by an at-fault party being responsible for a greater percentage and having a right to pursue the other at-fault parties for their share, than for the injured party being left to pursue that amount from the underinsured at-fault parties. In the case above, if a jury had awarded our client $815,000 and determined the car going around the double-parked car was even 1% responsible for the accident, then our client could have recovered the full $815,000 from the party found 1% liable. If you have questions about any accident case where the at-fault party claims they were not fully responsible — or not responsible at all! — the case must be analyzed with an application of comparative negligence rules. One of our experienced and dedicated personal injury lawyers will welcome your call to review your situation.
A social media presence is essential to connecting with your company’s customers and prospects. But do you need every media platform to engage with others? Each outlet meets different needs and interests, so it’s crucial that you analyze which one will net the most engagement for your business. In fact, the demographic of your targeted audience will help you decide. Let’s look at the three main outlets customers use to discuss their needs and wants. FACEBOOK is primarily used for family-friendly content. Recently, there is an added focus on business ads for networking purposes, which can help you attract more leads. The demographic on Facebook mainly focuses on individuals who are 45 years old and older. This platform is great for businesses targeting seniors, like those in the home improvement and estate planning industries INSTAGRAM was popularized by teenagers, but now over half of its users are between the ages of 25–34. Small businesses use this outlet to share upcoming events, sales, and products because of the new business feature on the app. Relationship-building is the sole focus for companies on Instagram because you can engage with customers through stories, live videos, and interactive polls. TWITTER is the best place to have personal conversations, brainstorm, and share news. Over 59% of Twitter users are between the ages of 25–49, and 56% have completed some college courses or have a degree. Some businesses use Twitter to see what others are saying about their services and resolve any issues that occur. This is a great way to build trust with your customers and ensure that they know you care about their experience with you and your company. If you want to learn more about the different demographics for each outlet, go to Blog.Hootsuite.com/Social-Media- Demographics for more in-depth analysis and statistics.
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