VIEW FROM THE TOP
GLOBAL PERSPECTIVES ON THE AI TRANSITION
AMBA & BGA CEO Andrew Main Wilson reports on research that reveals the proactive approach business schools are taking to the adoption of artificial intelligence, a topic high on the agenda at the upcoming Latin America Deans & Directors Conference
W
e have just concluded our latest research survey,
In terms of AI training, 47 per cent of schools believe their staff are receiving effective instruction, whereas just over a third (36 per cent) believe students are receiving effective training and guidance. Some 57 per cent of schools maintain they have clear policies and guidance on how both staff and students should be using AI, however 43 per cent of school cohorts are not fully aware of where or when they are permitted to use this technology, so there is clearly some confusion in this regard. Understandably, the greatest AI challenges still lie ahead: progressing from experimentation to responsible, consistent, institute-wide adoption. These AI adoption challenges are not unique to one market – indeed, artificial intelligence tops the agenda for our upcoming Latin America Deans & Directors Conference, being held in Lima this autumn. Several years ago, we set up a senior Latin America Council, comprising highly experienced deans and presidents from each of our nine primary Latin America markets. Our council meeting is held immediately before the conference begins and we discuss key issues impacting the region and how AMBA & BGA can
help support our schools locally. Interestingly, the first of the three key issues for discussion is artificial intelligence. Below is a list of those topics that our highly experienced council members have chosen to discuss this year. • Artificial intelligence & the future of management education – how to redesign curricula and ensure graduates develop AI literacy as a core competency. The corresponding ethical dimensions are equally critical • Talent management & faculty development – attracting and retaining high-quality faculty, while managing generational shifts in academic careers; this remains one of the biggest institutional challenges in the region • Executive education in the age of continuous reskilling – the competition from tech firms and the opportunity to design stackable credentials can align with schools’ strategic direction on diversifying revenue and expanding impact beyond traditional MBA formats I will return with an update on some of the key discussions and conclusions from both our Latin America Council meeting and the deans & directors conference in the next issue of this publication.
conducted in association with Alexandria, the AI copilot developed by UBI Business School. The survey results reflect our schools’ current focus in the early stages of forming AI policies and then implementing them. In terms of institutional usage, 87 per cent identified teaching and learning design as the primary application. Conversely, admissions (19 per cent) and career services (17 per cent) ranked among the least common areas of use. According to 78 per cent of respondents, the biggest strategic driver is designing forward-looking programmes. The culture surrounding AI adoption is relatively positive, with 76 per cent saying faculty are encouraged to engage with AI and only 17 per cent reporting resistance among academic staff. More than half, 53 per cent, cited “academic integrity” as the biggest obstacle. Among the biggest concerns, 81 per cent of schools voiced their worries regarding students’ over-reliance on AI and the resultant reduction in critical thinking or depth of learning.
46 Ambition • ISSUE 4 • 2026
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