scte member focus
signals. That’s why products such as switches, structured cabling, Wi-Fi equipment and networking accessories are becoming so important. At the same time, I don’t believe traditional broadcast technologies disappear overnight. Reliability still matters. Many consumers continue to value terrestrial and satellite television, particularly for live events where latency remains an issue for streaming. Navigating the future is about helping customers use both older technologies effectively and employing newer ones successfully during what will be a long transition. What does being an SCTE member mean to you? I’ve always valued the SCTE because it looks to the future of connectivity. We originally joined so colleagues could benefit from technical training, but over the years I’ve come to appreciate the wider role the Society plays in bringing different parts of the industry together. As broadband continues to evolve, organisations like the SCTE become increasingly important because they provide somewhere the industry can learn, share knowledge and prepare for what’s coming next. Finally, as you look to the future, what makes you most proud? I’m proud that Antiference is still here, still respected and still evolving. The industry I joined in 1997 bears little resemblance to today’s market, yet we’ve continually adapted without losing sight of what made the company successful in the first place. If there’s one thing I’ve learned, it’s that change never stops. You can’t stand still in this industry. The challenge is to keep looking ahead while never forgetting the customers who got you there.
Antiference CCTV Security Cabinet
expertise. You see it often, people don’t even itemise the labour involved in climbing up a roof to install an aerial. It’s risky, specialist work. Many customers only see the equipment, but the real value lies in the skill required to specify, install and troubleshoot systems safely and professionally. Climbing ladders every day, diagnosing faults, understanding signal distribution and now configuring IP networks takes real expertise. As technology becomes more complex, those skills become even more valuable, not less. How is Antiference adapting as the industry moves towards IP connectivity? The future is undoubtedly IP, but I think the transition will take longer than many people expect. The installer’s role is changing. Increasingly, it’s about distributing connectivity around the home rather than simply receiving television
describe our products as premium, but never cheap. Professional installers rely on our products every day, so reliability matters. When I joined in 1997 we were primarily known for aerials. Today our portfolio is far broader because we’ve consistently listened to customers and expanded into areas where we know there’s genuine demand. Rather than chase new trends, we’ve focused on products that complement what our customers already do. That steady approach has helped protect the Antiference reputation over many years, and retain our customer base. You’ve worked closely with installers throughout your career. What have you learned from them?
I’ve always believed installers underestimate the value of their own
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Volume 48 No.23 SEPTEMBER 2026
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