22586 - SCTE Broadband - Sep2026 Complete v1

FROM THE INDUSTRY

Why Production AI in Video Testing

Runs at 10 Percent, Not 100 By Yoann Hinard, Chief Operating Officer, Witbe

This spring I gave a talk on our early field results with agentic testing, and one number surprised the audience more than anything else on my slides. After a year of deployments with broadcasters and video operators, the teams getting the most value from artificial intelligence (AI) are running it on 10 to 20 percent of their test steps.

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SEPTEMBER 2026 Volume 48 No.3

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