FROM THE INDUSTRY Western Europe: differentiation key as streaming giants dominate pay TV bundles
Mohammed Hamza, S&P Global Market Intelligence, Kagan
Georgia Jordan, S&P Global Market Intelligence, Kagan
Streaming has transformed the pay TV battleground. As Netflix, Disney+, Prime Video and HBO Max become near-universal, differentiation now depends on flexibility, integration and billing control. Across Western Europe, operators are reinventing themselves as content aggregators, using smarter bundles and local relevance to retain subscribers in an increasingly commoditised market.
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SEPTEMBER 2026 Volume 48 No.3
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