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The Landscaper’s Guide to Modern Sales and Marketing Newsletter
APRIL 2025
Waiting to Market Your Seasonal Services Is Costing You Thousands
I’ve seen it happen too often — landscapers crushing it one season and scrambling for work the next. The feast-or-famine cycle is exhausting, unpredictable, and completely avoidable. That’s why I’m excited to introduce Seasonal Marketing Campaigns, a powerful, strategic approach designed to keep your client roster full year-round. Instead of waiting for the phone to ring or relying solely on word-of- mouth, these campaigns position your business to book the right jobs at the right time — before your competitors know what’s happening. If you’re ready to move from reactive to proactive marketing, this is for you. Our new Seasonal Marketing Campaigns are a whole new way to strategically market and sell the right services to your Hell Yes Customers at the right time. What are Seasonal Marketing Campaigns? Most landscapers push services based on the current season, which means they’re often too late. When you start marketing spring installations in March, your competitors have snagged the best jobs.
Seasonal Marketing Campaigns change the game by getting ahead of demand. Here’s how it works:
• Spring: Get booked before the rush by promoting early bird discounts on installs, lawn care, and irrigation startups. • Summer: Target homeowners who want outdoor living projects completed before fall. • Fall: Lock in revenue with holiday lighting, winterization services, and fire pit installations while others are winding down. • Winter: Sell pre-season maintenance contracts and design consultations to guarantee next year’s revenue. Tailored to Your Region’s Seasonal Demand and Weather Patterns Each campaign is tailored to your location, services, and business goals — helping you keep your pipeline full year-round. Get out of the seasonal droughts. Eliminate the last-minute panic. Support steady, predictable growth. Continued on Page 3 ...
SPRING THEME:
WINTER THEME: Sell Summer Installs & Spring Cleanups
SUMMER THEME: Strong Offers & Reactivation of Lost Clients Plus Cross-selling Existing Customers
FALL THEME: Fall Cleanups, Client Appreciation, & Selling Designs for Spring Installs
& Speed on Bases
SPRING Harvest
SEASONAL DEMAND FOR LANDSCAPING
MARCH
JANUARY
FEBURARY
APRIL
MAY
JUNE
JULY
AUGUST
SEPTEMBER
OCTOBER
NOVEMBER
DECEMBER
CALL Jam
CLIENT REACTIVATION For Spring CAMPAIGN
SPRINKLER Blowouts Fall CLEAN UP +
CALL Jam
N BURRITO BAR
Review Drive BEGIN
Summer SLUMP
SPRINKLER Turn-ons & SPRING CLEANUPS
CLIENT APPRECIATION Gift Campaign
Customer PHOTO SHOOTS
Example of a Seasonal Marketing Campaign for a Landscape Company in a Northern State
RamblinJackson.com • 1
Read It in Your Truck on a Rainy Day
RING THE BELL SPOTLIGHT The 3 Smart Moves That Transformed Theiss Landscape Works
Turning Free Consultations Into Paid Commitments
As the owner of Theiss Landscape Works, Monty Theiss had spent years building stunning outdoor spaces, mastering his craft, and growing his reputation. But behind the scenes, the business faced a major challenge: Their sales process wasn’t working. “We had no real process,” Monty admitted. “Designers were also doing sales and project management. It wasn’t scalable, and honestly, it was stressful.” Despite offering top-tier services, Theiss Landscape Works struggled with inconsistent sales, unqualified leads, and a process not built for growth. That all changed when they upgraded from their Gold Nugget Content Marketing Plan to the Ramblin Jackson Wild Frontier Sales & Marketing Partnership, which included Sales Management Coaching with our CEO Jack Jostes. With a strategic overhaul, Monty’s team saw a 100% increase in their closing rate in just one year.
were different. With Ramblin Jackson’s help, they developed an Honest Agreement Guarantee and industry-leading warranties — giving clients confidence and peace of mind before signing on the dotted line. The Result? A Business Built for Growth With these strategic changes, Monty’s business is no longer chasing tire kickers or dealing with clients who don’t see the value in their work. Instead, Theiss Landscape Works now attracts Hell Yes Customers ready to invest in high-quality landscaping. If you’re ready to close more sales without the stress, book a free 15-minute Marketing Brainstorm Call with Ramblin Jackson! And for those wanting to hear more about Monty’s story, you can listen to our interview with
Like many landscapers, Monty hesitated to charge for consultations, fearing it might turn prospects away. But with guidance from Ramblin Jackson, his team made the leap, and it changed everything. With this change, they gained more serious clients, fewer wasted appointments, and a clear message that Theiss Landscape Works is a premium service, not a free advice hotline. Introducing a Customer Success Manager Previously, the designers wore too many hats, which wasn’t sustainable. Adding a Customer Success Manager, Theiss Landscape Works streamlined communication and improved the customer experience. Clients now had a dedicated point of contact, which ensured a seamless process from first consultation to final installation.
him on “The Landscapers Guide to Modern Sales and Marketing Podcast With Jack Jostes” by scanning the QR code!
Standing Out With an Honest Agreement Guarantee
In an industry where trust is everything, Theiss Landscape Works needed a way to show potential clients exactly why they
These are the three power moves that made the difference:
Limited Spots Available for Video Shoot at SIMA Symposium Want to get your headshots and videos done while you’re
already in Grand Rapids, Michigan, for the SIMA
Symposium this June? Email robert@ramblinjackson.com with “SIMA Video Shoot” in the subject line for more details!
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Read It in Your Tru
... continued from Cover
How Our Seasonal Marketing Campaigns Work You run your business. We run your marketing. It’s that simple. Every Seasonal Marketing Campaign is designed to generate leads, fill your schedule, and increase your revenue — without the guesswork. We do the heavy lifting marketing work for you, building and executing a high-performing campaign so you don’t have to. Depending on your needs your Seasonal Campaign could include: • A high-converting landing page to capture and book leads • Email marketing and follow-up strategies to engage past and potential clients • Google Ads and SEO strategy to ensure you’re getting found online • Sales strategy and scripts for calls your team can use immediately • A sales process review to make sure your team is equipped to close the best jobs
UPCOMING EVENTS
The Landscaper’s Guide to Selling to the Affluent with Direct Response Advertising April 17, 2025, 11 a.m. MT Virtual Webinar Landscape Leader Vision & Video Retreat May 14, 2025 • Lyons, CO Space is limited! Apply today at RamblinJackson.com/retreat SIMA Symposium June 17–20, 2025 • Grand Rapids, MI Stop by booth #1414 and say howdy!
The result? More leads, better projects, and higher revenue — without chasing unqualified prospects.
To get started, think about:
• Which service do you want to promote this season? (Spring clean-ups? Patio installs? Maintenance contracts?) • Who is your ideal customer? (HOA members? Homeowners with $10K+ budgets? Busy professionals?) • What offer will get them to act now? (Early bird pricing? Free design consultation? Limited-time bonus?) Your Landscape Marketing Guide will walk you through this process to create a campaign that speaks directly to your ideal clients and gets them booking fast. The best landscaping companies don’t wait for leads — they go after them with the right message at the right time. Seasonal Marketing Campaigns help you eliminate slow seasons, maintain predictable revenue, and take control of your growth. We’re running spring campaigns now and getting ready for summer. If you’re already on a Growth Plan with Ramblin Jackson, your Landscape Marketing Guide can help you get going on your Seasonal Marketing Campaign. Not on a Growth Plan yet? Let’s talk. Book a free 15-minute Marketing Brainstorm Call today , and let’s map out a strategy to make marketing and sales easier.
Let’s make this your most profitable year yet!
JACK JOSTES, CEO RAMBLIN JACKSON
LandscapersGuide.com/events
RamblinJackson.com • 3
uck on a Rainy Day
PRST STD US POSTAGE PAID BOISE, ID PERMIT 411
1 Seasonal Marketing Campaigns Help You Sell More 2 Ring the Bell: Theiss Landscape Works Doubled Sales in Only 1 Year! 2 Video Victory for Growing Seasons Landscapes 3 Upcoming Events 4 Get More Clients Who Say YES This Spring INSIDE PO Box 1429 • Lyons, CO 80540 (303) 544-2125 • ramblinjackson.com
Springtime in the landscaping business is a double-edged sword. On one hand, the phones are ringing off the hook, and new clients seem to be popping up everywhere. On the other, if you’re not careful, you spend more time chasing dead-end leads than doing the work that grows your business. Some homeowners expect miracles overnight. Others balk at pricing, disappear after getting a quote, or just want “some ideas.” Meanwhile, your calendar fills with low-margin jobs while the best projects slip away to competitors. It’s time to change the game. The most successful landscaping businesses aren’t just getting more leads this season — they’re getting the right ones. Sell services that make an impact. Spring cleanups, mulch installations, irrigation startups, and lawn treatments are the easiest ways to fill your schedule quickly. These Turn Spring Inquiries Into Profitable Sales Stop Wasting Time on the Wrong Leads
services create an immediate transformation, and homeowners are more likely to say “yes” quickly when they see instant value.
But don’t wait for customers to call you. Take control and start marketing now. Send out email reminders, post on social media, and personally contact past clients. The landscapers who win the season are the ones who act early, making it easy for customers to say yes before they even start shopping around. Stop wasting time on the wrong leads. If you’re constantly answering inquiries that lead nowhere, it’s time to rethink your sales process. A quick prequalification step can save you hours of frustration. Add a short form to your website that asks about budget, location, and project details. This simple tweak ensures you’re only talking to serious buyers. Want to take it up a notch? Record a brief video explaining your pricing and process — when potential clients see what to expect upfront, you’ll attract the ones who value your work. Get ahead before the season gets away from you. Spring is the season of opportunity — but only if you use it wisely. The landscapers who thrive aren’t the ones working the hardest; they work the smartest. The choice is yours: Will you spend the season chasing lowballers and indecisive prospects, or will you take control and build the business you deserve? Make the smart move now, and watch your best season yet take shape.
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Get a Free, Personal Video Review of Your Website! • RamblinJackson.com/webreview
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