SHOULD YOU USE VIDEO-BASED MARKETING? People spend most of their time at home now more than ever. This is one of the reasons why video-based marketing is becoming so popular. It allows your audience to engage with you and influencers and learn about your products, and it will enable customers to shop while watching your videos. Here are ways you can incorporate video-based marketing into your business. 3. Tell Stories. Storytelling is one of the key strategies business owners are using to engage and relate to their customers. It helps you Yes! Here Are 3 Tips to Get Started
build a stronger and more meaningful relationship with
1. Use Your Resources. Before you go live or create a video, you want to ensure that you have proper lighting, good equipment like lights and cameras, and editing software. Even though this may seem like it wouldn’t make that much difference, your video’s quality will influence your customers more than you think. 2. Take Advantage of Social Media. Facebook, Instagram, YouTube, and other platforms have options where you can share both pre-recorded and live videos. More and more people spend their time on social media, so meet your customers where they’re at. Create something engaging that complements what you’re trying to sell. Your videos don’t need to be long. However, by making longer live-stream videos, your clientele can post comments while you’re live. You can answer questions and engage more with your audience this way.
your audience and makes them feel valued. So begin brainstorming what stories you would want to tell. Is there a specific
reason you created, or are advertising, a particular product? Share these experiences with your clients. If you’re not selling an item, you can create videos to simply build a connection with your market. This will keep your business at the forefront of your viewers’ minds. These are only a few of the many ways you can begin using video- based marketing within your business plan. It will help you boost your retention rates and allow you to connect with your customers in a way that is the most convenient for them. So, smile for the camera; you’re about to go live! Check out some of our done-for- you video production portfolio at RamblinJackson.com/video .
Help Your Sales Team Close Deals Without You WITH THIS TIP FROM OUR NEW COURSE!
If you own a landscape company, you’re likely the best person on your team at sales. You have the “owner’s advantage” when it comes to closing deals. No one sells better than you — and that’s a huge problem!
meet with Casey. Nate had a low close rate and trouble keeping people on his calendar. Then, Casey hired us to help build Tex- Scapes’ Foundational Four. We revamped their branding and differentiation, leveled up their website design, and boosted their local SEO. Before long, their website was generating so many high-quality leads that they couldn’t keep up! That was awesome, but it didn’t fix Nate’s close rate. To do that, we came up with a way to give him the same authority and exclusivity Casey had. We started charging customers a consultation fee to meet with him. It worked! Customers assumed if they had to pay to meet with Nate, he was an expert worth buying from. This freed up so much time in Casey’s schedule that he fulfilled his dream of learning to fly airplanes! This is just one strategy for better sales that Ramblin Jackson CEO Jack Jostes will cover in our new “The Landscaper’s Guide to Sales Qualification” course. We’re launching this course this fall. Stay tuned for details!
How are you ever supposed to work on big-picture business issues if you’re stuck on the phone all day closing deals? And how the heck will you ever exit your company and watch it thrive without you if you’re the only one who people know, like, and trust? The short answer is, you can’t! But it’s not too late to change that. You still have time to create a structured sales process that will make sure your company lives up to its promises AND gives your sales team the ability to close deals without you. Ramblin Jackson helped Tex-Scapes Nursery and Landscape CEO Casey Hendrixs do just that.
Before we stepped in, Casey was working hard to let his project manager, Nate Dixon, take over sales. But everyone still wanted to
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