Content Writing
Bateel’s verbal identity is a crucial part of the brand and how Bateel connects and communicates to their consumers. Bateel ensures consistency in various aspects of it’s copywriting:
1. Tone of Voice • Bateel’s tone of voice (TOV) is the representation of how the brand writes and speaks. The brand’s language must always be professional, displaying a warm sense of hospitality. The copywriting is refined and grammatically correct, and reflects the brand identity – premium, high-end, luxurious and exclusive. • The brand avoids using ‘tongue twisters’, extra long words or derogatory statements to get a point across. Any abbreviations, shorteners, slang, are not used regardless of the medium. Punctuation marks like exclamation marks ‘!’ are not used. 2. Hashtags • The brand uses a standard set of hashtags across social media posts: #DiscoverTheDifference #Sustainability #HealthyLiving • Avoid using too many hashtags in the copy of social posts. Keep it to a maximum of 4 hashtags per post.
GUIDELINES - SOCIAL MEDIA
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