Types of Influencers
Influencers we can engage with for Bateel:
Brand Advocates These are influencers that have affinity with Bateel as loyal product users bought into the brand who loves and actively recommend the brand to others organically.
Paid Influencers Influencers considered as social superstars with high following and engagement rate that have a significant social following. They will support Bateel to amplify campaigns and activations. Whilst they are likely less brand loyal compared to the brand advocates, they need to be on brand with Bateel and their value as paid influencers are seen through their large audience and relevance to the brand.
They are excited to be involved in social media campaigns and as a result their content is personal and authentic.
Key Opinion Leaders (KOLs) These influencers are a member of a community whose expert advice is respected by others in their field. They are trusted by relevant interest groups and have significant effect on consumer behaviour.
Key opinion leaders help to get genuinely interested customers and followers, as people trust them.
GUIDELINES - SOCIAL MEDIA
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