Influencer Checklist
Key considerations when selecting an influencer to collaborate with:
Demographic Selection Guideline • Audience size Able to generate content at scale.
• Relevant Consider influencers who are based in your territory or the main % of their audience are present where you are operating. They will be representing Bateel and its products so they must be on brand. • Trusted They must evoke a high degree of credibility and confidence within the social community. • Loyal Preference is given to influencers with existing strong relationship with the brand. This maybe based on previous product purchase history or positive brand affinity. • Influential and Advocates They can drive audience to take the desired action and will recommend the brand and its products.
Mega
1M+
500K - 1M
Macro
50K - 500K
Mid-Tier
Micro
10K - 50K
GUIDELINES - SOCIAL MEDIA
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