Gibson Law Group - March 2018

Where Ma Here’s How

ARE YOU KEEPING UP WITH YOUR BUSINESS GOALS?

The first quarter of 2018 is rapidly coming to an end. What steps have you taken to achieve the goals you’ve set for your business this year? How much progress have you made? Have you already logged a string of successes, or are you struggling? Business owners and entrepreneurs set their sights on a number of goals every year. The problem is that a lot of those goals are left unaccomplished due to flaws in the planning stage. Here are some common goal-setting mistakes. • Setting goals that are too lofty or unrealistic • Not taking the proper steps to see goals through • Not working together as a team to achieve goals • Not defining the goals in a way you, and everyone in your organization, can clearly understand

• Not having a tracking system in place to monitor and review progress

As you work toward your goals, it’s critical to celebrate the smaller milestones along the way. Recognizing achievements keeps your team energized and motivated. As part of the celebration, discuss what still needs to be done to accomplish big-picture goals. If you find yourself or your team falling short of expectations, use this as a learning opportunity. Evaluate your progress and identify roadblocks. Did you give yourself and your team enough resources? Were goals miscommunicated? Did changes in your business, your community, or the economy affect your goals? How can you get back on track?

the Greener Dry Cleaners! INTRODUCING SWISS

At The Gibson Law Group, we work with an incredible array of clients from dozens of industries. Without the support and trust of these business leaders, our firm simply couldn’t exist, so we jump at any opportunity to show our appreciation for the wonderful businesses we serve. To that end, we’re thrilled to introduce our readers to Swiss the Greener Dry Cleaners, located right here in Dallas at 3030 Mockingbird Lane, near SMU. For over 15 years, the team at Swiss has been providing locals with the highest-quality dry cleaning services with their revolutionary “green” cleaning approach. Swiss Cleaners was founded in 1979 by Afzai Thawerbhoy, and is family-owned and operated to this day. Their dedication to safe, environmentally friendly cleaning technologies began 15 years ago when they and 10 other cleaning companies participated in a GreenEarth Cleaning System pilot program.

dry cleaning services. The company is one of only two dry cleaners in Dallas that use the GreenEarth process, which utilizes a unique silicone-based dry cleaning technology that is safe for the water, soil, and air. This method is 100 percent odor-free, nonallergenic, and nonirritating. But for Swiss, this environmentally friendly approach isn’t just a marketing gimmick; it’s a way of life. Apart from using the GreenEarth process, they recycle everything, including plastic bags, paper, hangers, and even used clothing, which they clean at no cost and donate to the local Salvation Army. We’ve loved representing Zale and Sham, and their children, Sophia and Chris, and we’re confident that any customer who has the pleasure of working with these fantastic folks will appreciate them too. You can contact Swiss the Greener Dry Cleaners at (214) 987-0665 and through their website at greenswisscleaners.com.

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Swiss the Greener Dry Cleaners is a leading provider of “green” (817) 769-4044

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