STORIES
offering a free two-piece chicken meal with two sides and a biscuit for anyone who went to their website and downloaded a coupon. Over 10.5 million coupons were downloaded, and KFC had to give away $42 million in free food. • In the 1990s, Hoover Company in the United Kingdom offered two round-trip plane tickets with the purchase of a vacuum. Unfortunately, even in the ‘90s, most vacuums were still cheaper than plane tickets, and Hoover lost 50 million pounds in what remains the biggest promotional disaster ever.
Dear Tooth Fairy,
Under my pillow you will find, a tooth that is one of a kind! When it fell out of its socket, I put it inside my pocket. Now it is with me in the night, under my pillow in plain sight. Please Tooth Fairy, leave me a treat. Anything would be really sweet.
From,
_____________________________
CARTOON NETWORK CAUSES A BOMB SCARE Guerrilla marketing can create valuable word of mouth — think about the success of the movie “It” last year. The marketing for the film included simple red balloons tied to storm drains. But Cartoon Network didn’t have quite the same luck in 2007 when they tried to promote their show “Aqua Teen Hunger Force.” When the network put electronic devices featuring a character from the show all over Boston, city residents thought the strange contraptions looked like bombs and called the police. This triggered a terrorist scare that ultimately cost the general manager of Cartoon Network his job. WHAT A SITE TO SEE Our Website Has a Fresh Look
American Academy of Pediatric Dentistry (AAPD)
Frequent visitors to our website will have noticed some exciting changes these past few months. We are always looking to improve your experience while shopping for tools and supplies for your clinic, which is why we added some great improvements to our online marketplace. These changes will help you order your favorite Ortho Technology products faster while providing you with greater detail on items that you may be less familiar with.
Here you’ll be able to set the quantities and view the individual pricing of multiple items at a time. Once you’ve found everything your clinic needs, you can add them to your cart simultaneously with a single click. MORE IMAGES, BETTER INFORMATION When you’re researching a new product, such as the Lotus Plus DS self-ligating brackets, it helps to be able to examine the item up close. That’s why we’ve upped the number of high-quality images on our
site and added a handy magnifying feature to allow you to get a better sense of the product before you buy it. Each product also has a description to give you a better sense of its particular features. For more in-depth information, we also have a “Products and Literature” section, where you can delve into the nitty-gritty of the items we have on offer. QUALITY-OF-LIFE UPDATES We’ve also added numerous features to make shopping at orthotechnology.com an even easier experience. With a single click from our home page, you can view all of our monthly specials and sales from a single place rather than hunt for deals throughout the site. You can also view your clinic’s order history to make restocking that much simpler. Finally, our site’s fresh look has been designed to make navigation a breeze. If you haven’t already, log on and take a look for yourself!
INTRODUCING QUICK ORDER Whether it’s renewing your supply of archwires or receiving a fresh batch of Dr. Perret’s disposable archwire markers, sometimes you want to place an order quickly and easily. Now you can compile an order of all your clinical necessities on one page. Simply visit orthotechnology.com/quick- order and begin compiling your list of products in the fields provided.
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