2025 Co-Op Mktg Opportunities

2025 Marketing Opportunities

6100 Wilkinson Drive • Prescott, Arizona 86301 • davidsonsinc.com

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Davidson’s 2025 Marketing Opportunities

At Davidson’s we aim to provide you with a wide variety of opportunities to connect with firearms dealers and consumers alike. Whether it’s through emails, websites, flyers, or live events, there are many pathways Davidson’s can help you navigate to promote your sales and build brand loyalty.

Table of Contents

Product Spotlight . ............................................. 3 Weekly Specials.................................................4 Firearms..........................................................4 Ammo & Accessories......................................5 Optic & Knife...................................................6 Manufacturer Spotlight ...................................... 7 Davidsonsinc.com Homepage ........................... 8 Flyers................................................................. 9 Manufacturer Digital Flipbook .......................... 10

Box Stuffers.....................................................11 Postcards........................................................ 11 NRA Gun of the Week......................................12 GalleryofGuns Advertising ............................... 13 Davidson’s Live...............................................14 Gallery of Guns Live........................................15 Dealer Communications Center.......................16 Gallery of Guns Blog ........................................ 16 2025 Program Checklist & Pricing .................. 17

Questions?

Print Marketing Bill Bennett 336-542-3167 Bill.Bennett@Davidsonsinc.com

Digital Marketing, Gallery of Guns Blog Alicia May 336-665-0644 Alicia.May@Davidsonsinc.com

Live Events, Communications Center Kevin Wilson 800-367-4867 • Mobile 336-430-0130 Kevin.Wilson@Davidsonsinc.com

or contact your Davidson’s Merchandise Manager

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Davidson’s 2025 Marketing Opportunities

Header on Davidsonsinc.com

Product Spotlight

Davidson’s Product Spotlight is a chance to steal the show! The product spotlight is a premium advertising space offered from Monday through Friday or on the weekend. Your product will be prominently displayed on both Davidson’s Online and the All New Gallery of Guns. The Product Spotlight is prime real estate for your product to stand out from the rest. Before visitors start shopping on Gallery of Guns, this will be the first thing they see. Additionally the Product Spotlight is displayed to over 38k+/- dealer contacts via Davidson’s Online, and emailed to dealers and consumers alike. For 2024, Davidson’s emails have an average open rate of 29%.That means that over 38k+/- dealer contacts and 200k+/- consumers are wanting to see our products spotlights and our weekly specials. Don’t miss this opportunity to reach hundreds of thousands of people in just a few short days.

Product Spotlight (Monday - Friday) $600.00 Each Weekend Product Spotlight (Friday - Monday) $600.00 Each Contact - Alicia.May@Davidsonsinc.com

Product Spotlight Email

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Davidson’s 2025 Marketing Opportunities

Firearm Weekly Specials Email

Each week Davidson’s offers Weekly Specials that are featured on both Davidson’s Online and GalleryofGuns.com. Depending on different circumstances, Davidson’s Weekly Specials range from 8 to 20+ items. The Weekly Specials are emailed out to Davidson’s large dealer and consumer base, totaling over 235k+/-+ recipients. Of those recipients, nearly one in every three will open and view the special offer. Ad space in the Weekly Specials are $300 each. If you are looking for an effective and cost efficient way to advertise your product, consider marketing directly to your target market by placing an ad in one of Davidson’s Weekly Special slots. These ads are particularly useful for discounted items that will draw in sales and create a buzz around your brand. Firearms Weekly Specials run from Monday at 12:01am through Friday at 11:59pm. Weekly Specials

$300.00 Per Item Contact - Alicia.May@Davidsonsinc.com

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Davidson’s 2025 Marketing Opportunities

Ammo Specials Email

Accessory Specials Email

Weekly Specials Ammo & Accessory Examples Ammo Specials run from Wednesday at 12:01am through Tuesday at 11:59pm. Accessory Specials run from Thursday at 12:01am through Wednesday at 11:59pm.

$300.00 Per Item Contact - Alicia.May@Davidsonsinc.com

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Davidson’s 2025 Marketing Opportunities

Weekly Optics Features Email

Weekly Knife Features Email

Weekly Specials Optic & Knife Examples Weekly Optic Features run from Thursday at 12:01am through Wednesday at 11:59pm. Weekly Knife Features run from Saturday at 12:01am through Friday at 11:59pm.

$300.00 Per Item Contact - Alicia.May@Davidsonsinc.com

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Davidson’s 2025 Marketing Opportunities

Manufacturer Spotlight Our Manufacturer Spotlight is a brand-focused email that features your product and additional brand content. It’s designed to attract current and new customers to build brand loyalty. This email is sent to over 38k+/- dealer contacts, with links to Davidsonsinc.com for purchase.

Manufacturer Spotlight - $500.00 Each Contact - Alicia.May@Davidsonsinc.com

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Davidson’s 2025 Marketing Opportunities

Davidsonsinc.com Homepage We launched our all new B2B online experience in 2021. We are 100% committed to making continuous improvements to our customers digital experience with whatever device they use.

Hero Graphic

Weekly Firearm Specials Graphic

Weekly Optic Features Graphic

Weekly Accessory Specials Graphic

Hero Graphic - $500.00 for 2 weeks Weekly Firearm Specials - $300.00 per week Weekly Optic Features - $300.00 per week Weekly Accessory Specials - $300.00 per week Weekly Knife Features - $300.00 per week Ammo Specials - $300.00 per week

Weekly Knife Features Graphic

Weekly Ammo Specials Graphic

Contact - Alicia.May@Davidsonsinc.com

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Davidson’s 2025 Marketing Opportunities

Flyers Davidson’s has mailed physical flyers to dealers since the 1980’s. They are a convenient way for dealers to peruse through Davidson’s Hot Deals, Exclusives, and hundreds of offerings from over 100 manufacturers that we do business with. Our flyers are printed in a 6”x10.5” layout, in full color and on glossy stock up to 48 pages.

Flyers are mailed to 21k+/- dealers.

Our digital interactive version of these flyers is emailed to over 38k+/- dealer contacts and featured on the Davidsonsinc.com landing page.

Flyer Rates (per square inch) $25.00 for a premium front, center spread or back cover page position $20.00 for an inside position Contact - Bill.Bennett@Davidsonsinc.com

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Davidson’s 2025 Marketing Opportunities

Elevate Your Brand with Our M anufacturer Digital Flipbook

Our Manufacturer Digital Flipbook Program is designed exclusively for manufacturers like you, eager to make a lasting impression in the market.

What’s Included:

Brand-Focused Digital Flipbook Flyer (Up to 12 Pages): We create interactive digital flipbooks that showcase your brand’s products and unique selling points. Flipbooks for Davidson’s dealers and Gallery of Guns consumers. Davidson’s Flipbook Emailed to 35k+/- Dealer Contacts! Reach dealers with our professionally designed flipbook, ensuring they are fully informed about your products. Gallery of Guns Flipbook Emailed to 200k+/- Consumers! Expand your reach to a massive consumer audience through Gallery of Guns. Online Visibility: We don’t stop at emails! Your flipbook will be prominently featured on davidsonsinc.com and galleryofguns.com, providing a 24/7 online presence to attract potential buyers. Seamless Integration: Every item featured in your flipbook will be linked directly to davidsonsinc.com and galleryofguns.com, making it easy for customers to explore and make purchases.

$10,000.00 for both Davidson’s & GalleryofGuns.com flipbooks. Contact Your Davidson’s Merchandise Manager to discuss scheduling. Marketing Contact - Bill.Bennett@Davidsonsinc.com

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Davidson’s 2025 Marketing Opportunities

Our Box Stuffers are stuffed with enticing product specials and promotional deals that are packed in outgoing shipments. Box Stuffers

$3,500.00 Includes design, 20K printed and packed in outgoing shipments from Prescott, AZ (8K) and Greensboro, NC (12k). Contact Your Davidson’s Merchandise Manager to discuss scheduling. Contact - Bill.Bennett@Davidsonsinc.com

Let Davidson’s and Pyramex provide eye and ear protection products for your range. Pyramex promises to you to provide the best possible products, the best possible service and most importantly, an attitude of making your life easier on a day-to-day basis. Our values challenge us toward a commitment to truth and to deliver what we promise. We thank you for your business.

Postcards Dealers will receive an eye-catching design with a call to action for general promotions, events, specific items and stocking dealer programs.

Venture Gear VG80 Series • NNR 26dB

Venture Gear VG90 Series • NNR 24dB

EARMUFFS

• Fold away, padded headband • Omni-directional microphone • Amplifies hearing while suppressing harmful sounds and reducing them to a safe level • External access for easy battery replacement • 2 AAA batteries are included • NRR 24dB Venture Gear Clandestine Electronic NNR 24dB

Gray # VGPM8010C

Black # VGPM8011C

Teal # VGPM8063C

Gray # VGPM9010C

Pink # VGPM9010PC

• Low-profile ear cup design • Height adjustable to fit most • Fold away, padded headband • Earmuffs are packaged in a clamshell with free disposable earplugs • NRR 24dB/NRR 32dB

• Low-profile ear cup design • Height adjustable to fit most • Fold away, padded headband • Earmuffs are packaged in a clamshell with free disposable earplugs • NRR 26dB / SNR 30dB

$ 11 49 Your Choice

$ 8 99 Your Choice

$ 29 99 Black Graphite # VGPME17

Let Davidson’s Provide Your Range with Pyramex Eye and Ear Protection.

Black # VGPME10

Your Choice

Semtex 2.0

Drone

$ 12 99 Your Choice OverWatch, Semtex or Drone Eyewear Each

• Adjustable rubber nosepiece • Straight-back flexible temples

• Half-frame design • Stylish, dual injected temples • Adjustable rubber nosepiece • Anti-fog, scratch-resistant polycarbonate lens provides 99% UVA, UVA, and UVC protection • Passes Ballistic MIL-PRF-32432 High Velocity Impact standards • Includes microfiber cleaning bag

• Anti-fog scratch-resistant polycarbonate lens provides 99% UVA, UVB, and UVC protection

• Passes Ballistic MIL-PRF-32432 • High Velocity Impact standards • Includes microfiber cleaning bag

OverWatch

• Soft nosepiece and rubber temple tips • Anti-fog scratch-resistant polycarbonate lens provides 99% UVA, UVB, and UVC protection • Passes Ballistic MIL-PRF-32432 High Velocity Impact standards

Tan/Gray # VGST1422T

OD Green/Clear # VGSG1710T

OD Green/Bronze # VGSG718T

Black/Clear # VGSUG710T

Gun Metal/Clear # VGSGM1410T

Black/Clear # VGSB1710T

Black/Bronze # VGSB718T

Black/Gray # VGSB722T

OD Green/Gray # VGSG722T

Black/Gray # VGSUG722T

Tan/Clear # VGST1410T

Tan/Bronze # VGST1418T

Black/Gray # VGSB1720T

OD Green/Gray # VGSG1720T

Rates – Includes design, print and mailing 10K $6,500.00 20K $10,000.00 30K $14,000.00 Contact Your Davidson’s Merchandise Manager to discuss scheduling. Contact - Bill.Bennett@Davidsonsinc.com

Range Eyewear

Single Use Earplugs

Multi-Use Earplugs

Did you know that 70% of our awareness comes from sight, making vision the most critical of the five senses, especially in extreme conditions. Source: Prevent Blindness America

Ever-Lite Eye Protection Black Frame ANSI compliant Z87.1 rating 10 Per Box • 100 Per Case Item # PYSB8610DT

Cappture Eye Protection Fit Over Prescription Frame ANSI compliant Z87.1 rating 6 Per Box • 36 Per Case Item # PYS9910ST

Ztek/DP1000 Combo Kit ANSI Z87.1 Rating, (NRR): 32dB 10 Per Box • 100 Per Case Item # PYS2510SDP

Intruder Eye Protection Open Frame ANSI compliant Z87.1 rating 12-Pack • 300 Per Case Item # S4110S

$ 2 49

$ 4 49

$ 4 99

$ 13 49

RP3001 Rubber, Corded NRR 24dB, ANSI 3.19 12 Per Box Item # PYRP3001

$ 18 49 DP1000 Foam • NRR 32dB 200 Pairs Per Box Item # DP1000

DP1000 5/Pair Pack Foam • NRR 32dB 12 Per Box Item # PYDP1000PC

$ 1 99

$ 2 49

Scan code to see all Pyramex Products. Order Anytime at Davidsonsinc.com Questions? Give us a call at 800-367-4867.

Prices Valid - June 15 to July 31, 2023

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Davidson’s 2025 Marketing Opportunities

Presenting the NRA Gun of the Week, Sponsored by Gallery of Guns!

What’s Included in the Program? • Gun Reviewed by the Experts: The experienced staff at American Rifleman meticulously review and test each firearm to provide you with the most reliable and accurate information. • Engaging Video and Informative Article: Get up close and personal with a 3 to 5-minute video and a detailed article, available on americanrifleman.org. • Exclusive Email Reach: Gain access to of over 320,000 subscribers of the American Rifleman Insider. With a remarkable 44% open rate, your message will reach a highly engaged audience. • Online Presence: Your featured Gun of the Week will be prominently displayed on our all-new GalleryofGuns.com homepage, blog, and shared through email with our 200,000+ consumer contacts. • Contact us today to secure your spot as the NRA Gun of the Week and watch your firearm take the spotlight! Don’t miss out on this incredible opportunity to reach the firearm community’s most engaged audience.

Gallery of Guns Blog

$6,500.00 Each Contact Your Davidson’s Merchandise Manager to discuss scheduling. Marketing Contact - Alicia.May@Davidsonsinc.com

Gallery of Guns Digital Ad

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Davidson’s 2025 Marketing Opportunities

In 2025, we will launch an aggressive consumer marketing campaign introducing the all new GalleryofGuns.com. Print/TV • NRA’s American Rifleman & Shooting Illustrated • Outdoor Sportsman Group’s Shooting Times, Firearms News, Guns & Ammo. - Call to action blurb to buy at GalleryofGuns.com on select gun reviews • RMEF Bugle Magazine • 30 second GalleryofGuns.com TV Ads on Outdoor Channel and Sportsman Channel Digital Display Ads Online you’ll find our digital advertisements on many firearms websites served by Carbon Media and NRA’s online publications. GalleryofGuns Advertising

Social Media Influencer

Gallery of Guns Digital Ad

Digital Display Ads: $275.00 Each Contact - Alicia.May@Davidsonsinc.com

Gallery of Guns Digital Ad

03142025

Davidson’s 2025 Marketing Opportunities

Davidson’s Live These events help us reach thousands of dealers in an interactive way to promote your product lines and your brand. Product line training, special dealer promotions, consumer rebates, educational content, behind-the-scenes looks, factory visits – the sky’s the limit. Exclusive invitations are sent to over 38k+/- dealer contacts to take part in these events. In addition, we use every marketing channel we have to promote these events such as mass emails, flyers, print ads, banners on our websites, digital ads, social media, Account Executive email signatures, and the dealer Communications Center. Using this new platform we are able to have live speakers (both in our studio and remotely), cut to pre-recorded videos, present product materials (spec sheets, photography, downloads), and have a two-way flow of information utilizing the moderation features of the platform – all while having a live Internet audience. Live Streaming events all year long.

Our past dealer events have proven to provide product-selling lift , but just as importantly these events will cement Davidson’s position as a trusted source for both our dealers and consumers on industry and product knowledge.

Recent Guests

In addition, we capture valuable information on each event such as: • All comments and questions • Email addresses • Locations • Extensive analytics (geography, times, product link clicks, etc.)

• New Product Launches • Dealer Product Training & Education • Regulatory & Compliance Information • Dealer and/or Consumer Promotions • Stocking Dealer Programs

$3,500.00 Per Event Contact Your Davidson’s Merchandise Manager to discuss scheduling. Marketing Contact - Kevin.Wilson@Davidsonsinc.com

Want to know more about Davidson’s Live? Just ask. We’re happy to help!

03142025

Davidson’s 2025 Marketing Opportunities

GalleryofGuns Live Reach over 200k+/- Potential Firearms Customers with Streaming LIVE events. Let GalleryofGuns Live events help you to reach consumers in an interactive way to promote your product lines and your brand. New product launches, consumer rebates, educational content, and industry interviews are just some of the ways we can utilize GalleryofGuns LIVE. Exclusive invitations will be sent to over 200k+/- GalleryofGuns customer contacts to take part in these events. In addition, we’ll use every marketing channel we have to promote these events such as mass emails, print ads, banners on our websites, digital ads, social media and the Gallery of Guns blog. Using the GalleryofGuns LIVE format, we are able to have live speakers (both in our studio and remotely), cut to pre-recorded videos, present product materials (product catalogs, additional videos, photography, downloads), and have a two-way flow of communication and information streaming to a live audience. In addition, we can capture valuable information on each event such as: • All comments and questions • Email addresses • Locations • Extensive analytics (geography, times, product link clicks, etc.)

Our past dealer events have proven to provide product-selling lift, but just as importantly these consumer events will position GalleryofGuns as a trusted source for consumers for their next firearm purchase.

We are very excited to bring you this new platform and look forward to working together to expand and grow your and our GalleryofGuns customer base.

• New Product Launches • Consumer Promotions/Rebates • Industry Interviews • Education, Training and Shooting Tips

$3,500.00 Per Event Contact Your Davidson’s Merchandise Manager to discuss scheduling. Marketing Contact - Kevin.Wilson@Davidsonsinc.com

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Davidson’s 2025 Marketing Opportunities

Value-Added Customer Communications Provided by Davidson’s at Zero Cost to You. Keeping Everyone Informed

DEALER COMMUNICATIONS CENTER “Cool Gun Stuff” Reviews, Articles, Videos, How-To’s, Breaking Product Info, Retailing Strategies

GALLERY OF GUNS BLOG

The Davidson’s Communications Center is a section of our all new dealer website dedicated to our FFL dealer partners. This is an area where we generate daily content designed to help dealers succeed. While we bring highlights of current specials and promotions, our mission is to share relevant and up-to-date information to help grow their business and serve their customers. We keep a watch on industry happenings and news, as well as a sharp eye out for new product arrivals they may have missed. When you, our manufacturers, visit us for in-house training and new product demos, this will be the place where we share that with our dealers almost instantly. Since the launch of the Communications Center we have greatly expanded our video training series capabilities. When you visit and train our account executives, we produce exclusive videos with you to bring that same training directly to our dealers via our dealer website. Now, instead of relying on rumors or Internet forums, dealers can get product knowledge directly from the manufacturers themselves. We’ll also pick your brain for product line information, trends, tips and content you can provide. We will post your content to support the growth of the dealer’s business. Simply put, this area of our website concentrates on “cool gun stuff”. Reviews, articles, videos, how-to’s, breaking product info, and retailing strategies. This is what we bring to our dealers as quickly as possible.

Continuing to drive business to our retailers door, GalleryofGuns.com has a consumer blog that brings the power of Davidson’s national marketing to their shop. Consumers find out about new releases, our Davidson’s Exclusives, and educational and training content designed to further inform both enthusiasts and first-time gun owners. The blog itself ultimately steers the consumer to the product pages and turns them into YOUR customers.

Contact - Kevin.Wilson@Davidsonsinc.com

Contact - Alicia.May@Davidsonsinc.com

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Davidson’s 2025 Marketing Opportunities

2025 Program Checklist and Pricing

Program

Schedule

Size

Distribution

Cost

Digital

600 x 400 px (email) 1920 x 479 px (web) 600 x 400 px (email) 1920 x 479 px (web)

Emailed to 35k+/- Dealer Contacts, 200+/- Consumers / Web Homepage display Emailed to 35k+/- Dealer Contacts, 200k+/- Consumers / Web Homepage display

Weekly Product Spotlight

Monday - Friday

$600 each

Weekend Product Spotlight

Friday - Monday

$600 each

Firearms: Monday-Friday Ammo: Wednesday - Tuesday Optics: Thursday - Wednesday Accessories: Thursday - Wednesday Knives: Saturday - Friday

Emailed to 35k+/- Dealer Contacts, 200k+/- Consumers / Dedicated Specials Web Page

Weekly Specials

300 x 200 px (email)

$300 Per Item

One Brand-Dedicated Email featuring company info and product links

Manufacturer Spotlight

Standard email 700 px wide

Emailed to 35k+ Dealer Contacts

$500 each

Email Banner

1 per week

700 x 275px

50K+/- Registered Users per Month

$200

Hero Graphic

2 weeks

1920 x 479px

50K+/-+ Registered Users per Month

$500 each

Weekly Special Homepage Graphic

4 per month (1 of 4)

690 x 642 px

50K+/- Registered Users per Month

$300 each

Accessory/Optic Special Homepage Graphic

4 per month (1 of 4)

690 x 309 px

50K+/- Registered Users per Month

$300 each

Ammo Special Homepage Graphic

4 per month (1 of 4)

690 x 309 px

50K+/- Registered Users per Month

$300 each

$25.00 per square inch front/back covers, center spread $20.00 per square inch for inside pages

Printed and mailed to 21k+/- FFL Contacts, Emailed to 35k+ Dealers, Flyer posted on website as Digital Flipbook

Flyers

Up to 24 per year

6 x 10.5 - up to 48 pages

Contact Your Davidson’s Merchandise Manager to discuss scheduling.

Box-Stuffer

8.5 x 8.11

20K Printed and Packed in Outgoing Shipments

$3,500.00

Design, Print and Mailing 10K $6,500: 20K $10,000: 30K $14,000

Postcard

Flexible

Folds to 11 x 6 - 2-sided

Mailed

Contact Your Davidson’s Merchandise Manager to discuss scheduling. Contact Your Davidson’s Merchandise Manager to discuss scheduling.

Emailed to 35k+/- Dealer Contacts, 200+/- Consumers / Web Homepage display

Manufacturer Digital Flipbook

8.5 x 11 - up to 12 pages

$10,000

NRA Gun of the Week

Posted on americanrifleman.org, Youtube, galleryofguns.com, blog

$6,500

GalleryofGuns Email Banner

1 per week

700 x 275px

Emailed to 200k+/- Consumer Contacts

$200

Contact Your Davidson’s Merchandise Manager to discuss scheduling. Contact Your Davidson’s Merchandise Manager to discuss scheduling.

Davidson’s Live

Event Invite Emailed to 35k+/- Dealer Contacts

$3,500

Gallery of Guns Live

Emailed to 200k+/- Consumer Contacts

$3,500

728x90 px, 300x250 px, 160x600 px, 320x50 px

GalleryofGuns Digital Display Ads

1 month run

360K monthly impressions

$275 each

Dealer Communications Center and Gallery of Guns Blog

Dealer Communications Center Email to 35k+/- Dealer Contacts Weekly Gallery of Guns Blog Email to 200k+/- Consumer Contacts Monthly

FREE!

1 per week

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Thank You For Your Consideration!

2025 Marketing Opportunities

Questions?

Print Marketing Bill Bennett 336-542-3167 Bill.Bennett@Davidsonsinc.com

Digital Marketing, Gallery of Guns Blog Alicia May 336-665-0644 Alicia.May@Davidsonsinc.com

Live Events, Communications Center Kevin Wilson 800-367-4867 • Mobile 336-430-0130 Kevin.Wilson@Davidsonsinc.com

or contact your Davidson’s Merchandise Manager

6100 Wilkinson Drive • Prescott, Arizona 86301 • davidsonsinc.com

03142025

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