Davidson’s 2025 Marketing Opportunities
2025 Program Checklist and Pricing
Program
Schedule
Size
Distribution
Cost
Digital
600 x 400 px (email) 1920 x 479 px (web) 600 x 400 px (email) 1920 x 479 px (web)
Emailed to 35k+/- Dealer Contacts, 200+/- Consumers / Web Homepage display Emailed to 35k+/- Dealer Contacts, 200k+/- Consumers / Web Homepage display
Weekly Product Spotlight
Monday - Friday
$600 each
Weekend Product Spotlight
Friday - Monday
$600 each
Firearms: Monday-Friday Ammo: Wednesday - Tuesday Optics: Thursday - Wednesday Accessories: Thursday - Wednesday Knives: Saturday - Friday
Emailed to 35k+/- Dealer Contacts, 200k+/- Consumers / Dedicated Specials Web Page
Weekly Specials
300 x 200 px (email)
$300 Per Item
One Brand-Dedicated Email featuring company info and product links
Manufacturer Spotlight
Standard email 700 px wide
Emailed to 35k+ Dealer Contacts
$500 each
Email Banner
1 per week
700 x 275px
50K+/- Registered Users per Month
$200
Hero Graphic
2 weeks
1920 x 479px
50K+/-+ Registered Users per Month
$500 each
Weekly Special Homepage Graphic
4 per month (1 of 4)
690 x 642 px
50K+/- Registered Users per Month
$300 each
Accessory/Optic Special Homepage Graphic
4 per month (1 of 4)
690 x 309 px
50K+/- Registered Users per Month
$300 each
Ammo Special Homepage Graphic
4 per month (1 of 4)
690 x 309 px
50K+/- Registered Users per Month
$300 each
$25.00 per square inch front/back covers, center spread $20.00 per square inch for inside pages
Printed and mailed to 21k+/- FFL Contacts, Emailed to 35k+ Dealers, Flyer posted on website as Digital Flipbook
Flyers
Up to 24 per year
6 x 10.5 - up to 48 pages
Contact Your Davidson’s Merchandise Manager to discuss scheduling.
Box-Stuffer
8.5 x 8.11
20K Printed and Packed in Outgoing Shipments
$3,500.00
Design, Print and Mailing 10K $6,500: 20K $10,000: 30K $14,000
Postcard
Flexible
Folds to 11 x 6 - 2-sided
Mailed
Contact Your Davidson’s Merchandise Manager to discuss scheduling. Contact Your Davidson’s Merchandise Manager to discuss scheduling.
Emailed to 35k+/- Dealer Contacts, 200+/- Consumers / Web Homepage display
Manufacturer Digital Flipbook
8.5 x 11 - up to 12 pages
$10,000
NRA Gun of the Week
-
Posted on americanrifleman.org, Youtube, galleryofguns.com, blog
$6,500
GalleryofGuns Email Banner
1 per week
700 x 275px
Emailed to 200k+/- Consumer Contacts
$200
Contact Your Davidson’s Merchandise Manager to discuss scheduling. Contact Your Davidson’s Merchandise Manager to discuss scheduling.
Davidson’s Live
-
Event Invite Emailed to 35k+/- Dealer Contacts
$3,500
Gallery of Guns Live
-
Emailed to 200k+/- Consumer Contacts
$3,500
728x90 px, 300x250 px, 160x600 px, 320x50 px
GalleryofGuns Digital Display Ads
1 month run
360K monthly impressions
$275 each
Dealer Communications Center and Gallery of Guns Blog
Dealer Communications Center Email to 35k+/- Dealer Contacts Weekly Gallery of Guns Blog Email to 200k+/- Consumer Contacts Monthly
FREE!
1 per week
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©2025 Davidson’s
03142025
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