HEADLINE SEMINAR
Reach Solutions Seminar Zone (The Dolman Hall)
14.15 – 14.45 Mark Gutteridge What’s Your Story? Creating a brand people can believe in
We all love stories. And the best stories, the ones people go back to again and again, have one key thing in common: people relate to the main characters.
We understand and believe in their motivations, what they are trying to achieve and why. They speak to our heart as well as our head. You may not be a wizard or a Jedi or the ‘chosen one’, but you do have your own story to tell. Most people don’t think enough about their story or how it should be told, but as a business leader, especially in a smaller business, it’s really important you have a great story that people (your team, your customers and your investors) believe in. This seminar looks at why being able to tell a great story matters and outlines a simple framework to help you write and develop your story. mark-gutteridge.eventbrite.co.uk
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