10950 LINPAGE PLACE ST. LOUIS, MO 63132 800-325-7076 WWW.HY-C.COM
Subject: Important Update Regarding HY-C Company 3rd Party Online Marketplace Sales Strategy
August 29, 2023
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Dear Retailer/Supplier,
I hope this message finds you well. I am writing on behalf of HY-C Company to express our gratitude for your partnership and to share some important updates regarding our online sales strategy.
Over the years, your support and dedication have played a crucial role in expanding our online presence and reaching a wider customer base. We truly appreciate your efforts.
As we continue to evolve and adapt to the changing market dynamics, we are constantly looking for ways to enhance our customer experience, maintain pricing consistency, and ensure the quality of our product reviews. With these objectives in mind, we have made the strategic decision to transition towards a single-seller environment for our online sales. Effective immediately, HY-C Company does not authorize any 3rd Party sellers to represent our products/brands on any e-commerce marketplace other than your own in-house platform. If your company previously had official authorization from HY-C Company to be an authorized seller, you have a 30-day grace period as of the date of receipt of this letter to stop sales.
IGNITE TECH
This decision was not made lightly. We believe that this new approach will allow us to:
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1. **Improve our Client Experience**: By consolidating our online sales through a single platform, we can provide a more consistent and seamless shopping experience for our customers. 2. **Maintain Pricing and Margin for Our Offline Partners**: This will help us maintain a consistent pricing strategy across all channels, which is crucial for our offline partners' profitability and the overall health of our distribution network. 3. **Control the Quality of Our Reviews**: By centralizing our online sales, we can better manage and respond to customer reviews, ensuring that they accurately reflect the quality and value of our products.
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We understand that this change may impact your current operations, and we want to assure you that we value your partnership and are committed to supporting you through this transition.
We are confident that this new strategy will strengthen our brand, benefit our partners, and, most importantly, enhance the experience for our customers. We look forward to your continued support and appreciate your understanding as we embark on this new journey.
Thank you once again for your partnership and dedication.
FLAME GENIE
Best Regards,
Brian Jacobson HY-C Company
Owner | VP of Business Development bjacobson@hy-c.com 314-880-2505
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