POLISHED
ORIGINAL
POOL AND SPA wholesome
Cleaned up, but will blend in with any old branding
The word ‘AND’ is taking up a lot of real estate
A less tight layout, more breathable and relaxed
Not enough contrast in line weight
Simplified in the drop design and use of ‘&’
The layout feels a little dense for print and small applications
Balanced use of line weight
The lines around the drop are perhaps a little fussy
Wholesome kept in a slab serif, but switched for a softer more rounded version,
Pool and Spa is a bold strong CAPS font, it should be offset with something softer for ‘wholesome.’ The slab serif is a little harsh.
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