SERENGETI - Craftbook_2020

Craft book

Behind every brand, there is a history of research and innovation. A timeless and frenzied quest for perfection and high quality which many people have strived for. For more than 140 years, Serengeti® has always embodied the values of hard work and determination, with the aim of crafting an absolute premium product and protecting as best possible our sight. Discovering the Serengeti ® ’s craftsmanship story.

Behind every brand, there is a history of research and innovation. A timeless and frenzied quest for perfection and high quality which many people have strived for.

For more than 140 years, Serengeti® has always embodied the

with the aim of crafting

values of hard work and determination,

an absolute premium product and protecting as best possible our sight.

Discovering the Serengeti ®  ’s craftsmanship story.

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Serengeti® pay particular attention to the materials used to protect your eyes and offer you the best visual acuity available on the market. From the finest and ultimate raw materials to the latest coatings, every step of the production and every component are meticulously checked to guarantee the best quality and protection. Serengeti ® mineral lenses

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Our mineral lenses have an incredible history. It all started more than 140 years ago with Corning®, one of the U.S industry’s first research laboratories and a pioneer in glass technology, thanks to their development of borosilicate glass. Much research, key developments and precursory innovations followed to constantly improve and provide an ultimate and superior product. All this time was necessary to create the Serengeti® mineral lens we all know today, including the 3-in-1 Serengeti® technology that makes it the most advanced mineral lens available. All this perseverance offers you an unrivalled possibility to experience the world as beautiful as it is. Ultimate Mineral lens

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PhD ™ 2.0 lens

Innovation has always been inherent in Serengeti® DNA. This is driven by the desire and purpose of providing people with the most appropriate product for their way of life, their activity, while always guaranteeing them the best level of protection and visual acuity. PhD™ 2.0 lenses came to life after 12 years of development. Made from Trivex material and firstly used by the US military for jet canopies and helicopter windshields, they were adapted to the optical sunglass lens market for their amazing technological properties. Ultra-light, highly resistant while offering a high optical clarity and built with NXT technology, they represent

the perfect balance of visual and physical performance.

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Craftsmanship is neither an industrial nor a mass production process. It is all about the details, being patient and delicate.

Cellulose Propionate Acetate Serengeti® uses beautifully handcrafted acetate, made by using natural organic components, crafted in an infinite variety of colors, to reveal brilliant hues and create premium and elegant pairs of sunglasses.

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remium handcrafted acetate cured from all-natural cotton

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Highly qualitative metal

Craftsmanship is a passion that requires time and experience; understanding and respecting the selected materials to sculpt them cautiously and create something great out of them. By using highly qualitative metal, Serengeti® creates sharp and engaged looks, to express all the essence of the driving world.

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As perfection and quality are key for Serengeti®, all the frames come to life in Italy and in Japan. Each aspect is meticulously thought-through. Each detail is carefully refined. Each material is enhanced to create a unique and authentic pair of sunglasses that will endure the test of time.

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onsidering each detail from every angle...

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This know-how, handed down throughout time by women and men who have dedicated their time and work together in order to bring out the best of the materials and technologies.

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Built to endure

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Craft book

www.serengeti-eyewear.com

Facebook: @serengetifans Instagram: @serengetieyewear

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