• FY23 philanthropic support to CWU increased to more than $9M with over 7,000 gifts received by the CWU Foundation. • Based on CWU’s vision and mission, and grounded in the emerging CWU strategic plan, the university’s fundraising priorities continue to evolve and develop based around themes of ‘Opportunity’, ‘Experience’ and ‘Impact.’ • The University Advancement team has supported recent work by the CWU Foundation Board of Directors to update and align policies and procedures to support increased fundraising activity. • As part of an integrated advancement outreach strategy and to support a long-term sustainable approach to alumni engagement that will benefit the university and alumni themselves, the CWU Alumni Association recently moved away from a fees-based model to an inclusive engagement-based model. Alumni and Advancement staff have worked with the Alumni board and have made good progress in planning for the implementation of a new digital platform for alumni to be active members of the CWU community. UNIVERSITY RELATIONS UPDATE Andrew Morse, Chief of Staff & Interim Vice President for University Relations, gave the board an update on University Relations. During the 2022-23 academic year, Central Washington University has carefully evaluated the organizational structures and processes to effectively deliver our new brand promise—We See Futures—while upholding principles of sound resource stewardship. Further, Central Washington University has developed executive state and federal legislative agendas that advanced the university’s vision, mission, and values. Dr. Morse explained that over the last few months he has been working with communications and marketing teams across the university to see how to reimagine this work. Moving to cluster models and adding Government Relations, the Publicity Center, and 88.1 The Burg to the division, now makes up the newly named University Relations. He added that the development and implementation of the brand management strategy will kick off with a draft plan by August 30, 2023. The plan will include:
• Development of visual brand • Brand implementation timeline • Brand training for campus • Licensing strategy (including trademarks and permissions) • Brand guidelines, policies, and procedures • Swag policy and process • Standard packages for departments
In addition, after an inclusive campus process, the new tagline has been selected – Create Your Future.
Dr. Morse then gave an update on Government Relations. A Regional Tech and Innovation Hub workshop was conducted on campus July 18. In all, 24 regional, state, and national organizations came together to support the proposed six-county Tech Hub encompassing Kittitas, Yakima, Chelan, Douglas, Grant, and Okanogan counties. Their letters of commitment will be included in our final proposal to the U.S. Department of Commerce, Economic Development Administration, which will be submitted in August.
11 Board of Trustees Minutes July 20-21, 2023
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