Central Washington University Board of Trustees October 19, 2023 EXECUTIVE SUMMARY – Strategic Recruitment Plan Update
Recruiting new students to attend Central Washington University requires strategic thinking and planning, as well as collaboration and coordination across the institution and with external organizations. Because of our recent enrollment declines, CWU has invested in new programs and staffing as well as strengthening our traditional recruitment efforts. Additionally, we have contracted with AACRAO Consulting to conduct an assessment of our recruiting and admissions efforts and to assist us in writing a strategic recruitment and communications plan. The recruitment process begins through our Early College Outreach & Campus Visits operation and focuses on visibility and relationship-building with schools and community-based organizations. It includes providing opportunities for elementary and middle-school students to visit campus for programs, camps, events, and tours, as well as inviting high school juniors and seniors for individual or group tours that include assistance in completing the CWU admissions application, filing the FAFSA/WASFA, and more. The recruitment of traditional-aged students takes many forms including classroom presentations in high schools, participating in college fairs, offering admissions-on-the-spot programs in high schools and on campus, individual appointments with prospective students, and a lot of travel! We will visit most of the high schools in Washington at least once and are recruiting in seven other states. Recruiting transfer students involves community college visits, transfer student fairs, and individual appointments with prospective students. We are also piloting a program this year to recruit Washington residents who have attended college but left without receiving a degree.
The recruitment process ends with new student orientation and onboarding.
Approved for Submittal to the Board:
Jim Wohlpart President
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