Central Washington University Board of Trustees October 20, 2023 EXECUTIVE SUMMARY – Recruitment Marketing and Web Update
During the 2022-23 academic year, the Division of University Relations undertook two critical projects to position Central Washington University for continued vitality in the short- and long-terms: (1) a new website that will support the strategic and intentional recruitment, retention, and success of students; and (2) a comprehensive marketing plan to support enrollment growth while further elevating the university’s brand recognition across Washington and beyond. During the October Board of Trustees meeting, members of the University Relations web, marketing, and recruitment communications teams will join the Trustees for a conversation and update on recruitment marketing and the launch of the university’s new website.
Submitted:
Andrew Morse Chief of Staff and Interim Vice President for University Relations
Approved for Submittal to the Board:
Jim Wohlpart President
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