CONTENTS
EDITOR’S NOTE Data: The treasure trove and the human touch Organizations will get more out of AI if it comes from the heart
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We’ve all heard it: Data is the new oil. It’s a powerful resource, capable of unlocking secrets that can revolutionize your business. But while data can provide invaluable insights, it’s equally important to remember the human element. Artificial intelligence (AI) is a powerful tool for extracting patterns and knowledge from vast datasets. However, as Vijayalakshmi Murali, a senior UX designer at Fractal, points out, “If AI systems don’t understand emotions, they’ll miss the nuances that drive real business success.” In this volume, we delve into the science of decision-making. It’s not just about crunching numbers; it’s about harnessing the power of human emotion to turn data into actionable insights. At Fractal, we’re building AI systems that are emotionally intelligent, capable of understanding and responding to human behavior. As, Ramchand Matta, a design strategist at Fractal, explains, “AI is more than just algorithms. It’s the bridge between data and human connection.” Further, we recently partnered with a government health agency to promote healthier lifestyles. By combining data from smartwatches with a deep understanding of human behavior, we were able to achieve significant results. So, join us as we explore the intersection of data, technology, and human emotion. Discover how AI is transforming industries and shaping our future. I hope you enjoy the read.
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Susmita Roy Managing Editor
Meet the team Editorial
Managing Editor: Susmita Roy, Fractal Associate Editor: Hia Datta, Fractal Publication Partner: Tudor Rose, Leicester, UK
Web production & experience Digital Lead: Vinay Nair, Fractal Digital Manager: Archee Gaur, Fractal Design Visual concept: Snehal Chaudhari & Craig Fernandes, Fractal Designed by: The 10 Group, London, UK
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Volume 10 ai:sight by Fractal
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