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traci miller SELL TRUST, NOT DECORATING
Marshall Atkinson One thing that contract apparel decorators sell most is Trust -- with a capital “T”. Sure, you can focus on embroidery, screenprinting, heat transfer, or another method of embellishing a garment, but seasoned contract professionals know that sales for them are not transactional. Everything is about the relationship. To that point, on this episode of the Success Stories podcast, we’ll be discussing the wholesale side of apparel decorating with seasoned veteran Traci Miller with Color3 Embroidery in Warren, Ohio. She’s been in the industry for over 25 years and knows how to
make business relationships work. So Traci, welcome to the podcast. Traci Miller Hi Marshall. Thanks for having me here. Marshall Atkinson
Yeah, I can't wait to get into everything and before we start talking, I want to share a short story. We met at ThreadX. I believe, the one in San Diego if I remember right... at the bar and you just came down next to me. I was sitting there having a sandwich, I think, and a beer, and we introduced each other and that's how we got started on a relationship. Do you remember that?
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