Robert Fiveash I would say that's a fair statement.
It's something that's -- it's a department that, we have had to invest in throughout. We probably have more people working in the online store department today than we ever have. We've got real professionals that run it rather than, you know, the two of us trying to be at the helm as people who appreciate the technology that is technologists. We've brought in folks that actually understand the technology and that's been a game- changer for us. Marshall Atkinson So, over the years, what's been your biggest struggle with that? Robert Fiveash Oh gosh. Well, I mean, Danny stepped in at any time, but I would say that the biggest challenge is not the technology piece. It's understanding which opportunities are real. So, you know, we have really good SEO and we've got folks. Probably two, three, four, or five times a week asking us about our online store services. It's actually really impressive where we're lucky to have it. And so, we have lots of opportunities every week. And the biggest challenge, I think I would say Danny, is vetting these in a way that doesn't preoccupy our time with opportunities that might look good on paper, but once you get to the nuts and bolts, it's potentially, several weeks or a month of wasted time where it seemed like a $100, $300, $500,000 opportunity. But at the end of the day, it was, you know, potentially a misunderstanding and then we've all, you know, we've all spent the time to try to vet these folks. I think that's probably the biggest challenge of the online store department. It's certainly not the technology piece. I guess the second biggest challenge would be the international aspect of it. And that's something that we're really trying to put some focus on. I mean, it's something that's a challenge for every company that does international fulfillment, but, it is something that we've, to be honest with you, we've lost business over, you know, we've had situations with great local clients where we've done pretty much everything perfectly for them. And then we can't manage the international piece of it. So, I don't think we're that different than other folks that do this. I think any company that is telling you that they can get a product, you know, apparel or what have you from the US to Europe without extra expense or extra stress is probably not really telling you the truth; but it is something that we're putting a lot of focus on today. Marshall Atkinson Okay. And what's really unique -- and Danny helped me out here. You guys operate in two completely different states, right? Danny Rosin We do. We do. And we've actually got five locations and even operations in the UK right now. So that's helping us with that challenge Robert mentioned. So, you know, that made this whole COVID thing a lot easier because we're so used to working remotely and trying to get our teams together. But yeah, Robert and I started out in the office together which was amazing and sometimes hard. But I think, you know, this virtual world that we're living in right now, we've actually -- before COVID happened, he and I would be online, in the virtual world, doing Teams or Zoom, everyday as if we were in each others office like we were when we started the business.
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