SUCCESS STORIES IN THEIR OWN WORDS

Traci Miller Yeah. So some of the most successful programs that we've worked with -- we do a lot of corporate programs where we're the backend of maybe a web store for a company. So web stores are an extremely popular and extremely efficient way to sell consistently to a brand. And the most successful ones are set up kind of pre-set up. So you've predetermined the product, you've predetermined logos, you've got the brand specs, all ironed out prior to sewing one shirt. And, you know, we've gone through programs where we've done 15 different variations, but we're ready... we're ready for an order, we're ready for whatever it is that they need. You know, we'll have the logo set up for a hat, a visor, a bag, and all those are different files because they sew better on different fabrics and things like that. All of that is predetermined and pre-set up. So we're kind of ready to go when the client's ready to pull the trigger. You know, and I think that's number one, the first thing that makes them successful, and number two is, being realistic and the timing of how these things go. We live in an Amazon world these days, right? And, a lot of people want things in like one, two days and they expect it to be Amazon Prime delivered in two days. But the expectation being set upfront is extremely helpful when we're doing custom -- you still need a fewmore days in there to process orders quickly. So the expectations being clear is important. And the third thing that we do is, we really again, meet the clients where they're at. Meaning, if they have a program that they know that goes X amount of pieces of gear, we're working on a formula with them to get it priced to the point that they can sell one or 500 and it doesn't change their embroidery price. So we flat rate it, and we get it to a point that makes sense for them, it makes sense for us, and makes sense for their client. And that trifecta gets you a really strong program that has consistency. A lot of programs are maybe two-year, three-year contracts, so we get that pre-setup for that term ,and we just run. And then you can just produce pieces and make people happy and deliver on time after that. Marshall Atkinson Yeah, I've done programs before where we're keeping a minimum level of inventory on the floor so we can just pull it quickly. So we're going to be embroidering two pieces or a hundred pieces or whatever it is, and we already have the inventory, so it just makes it easier to get it up on the machine and trimmed, and steamed, and polybagged and out the door to the end client. Do you do programs like that? Traci Miller Yeah, we do them all the time. The interesting thing, I think one of the trends that are happening more and more is that the risk of having inventory is not something I want people to take on. So, that's where our programs of doing a one-off. And I guess with embroidery, that's one of the benefits, you know, we have single head machines, we have multi-head machines, we have just about every size machine you can imagine here now so

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