that we can produce whatever quantity you need. Can't tell you how many times an order gets placed and say, you know, they order 50 pieces and they, their client orders 50. Okay, great. We're going to staff everybody up with shirts, and then they get the call. "I forgot Joe. I need one more shirt." You know, the order has already been done. Well, we can still do that one extra piece and that's the thing with embroidery, you can do smaller quantities quicker. Inventory pieces -- we do stock some things, we stock blank goods for folks too so that we can make that Amazon-ish time frame. So they'll send us a PO and we'll pull it out of our blank inventory, which is their inventory. We'll decorate it and we'll drop ship it out so we can turn things in probably 3 to 5 days from start to finish in their client's hands because of that inventory level. So it goes both ways, you know, you can get the blank goods from our S&S suppliers and we get those in one day, and then I can turn around and spin that out in two days. Or, we can do the blank of some inventory that they want to have very quickly. So, we can do it either way. And we have -- it just depends on what the client needs and how big that account is for them. Marshall Atkinson And I would imagine because you have flat-rate pricing, so somebody is used to getting 300 shirts embroidered, and then now they need one more for Joe. And now suddenly the decoration costs have gone up. You're making your clients happier by keeping everything the same. So it's easier on the financial end of the stick. Traci Miller Absolutely. It makes them say yes easier. And at the end of the day, we all just want to say yes to the sale. So, if you think about it, I mean, for the few dollars difference, it might be between that 500 marks and that one piece mark, it's not worth risking the relationship for that. So that's why we just made them where they're at and get what they need and get it done. And the flat rate helps do that. Does it make sense long-term for me? It does because of the value of that relationship. Now, if you look at the cost of acquiring a new client, what does that cost? And that's different for everybody. But when I have clients for 7, 10, 15, 20 years, that value of acquiring that client has dropped dramatically over those over that term of time, right? So if I'm trying to attract all new clients every year, I'm spending a lot of money. And if one little thing like, one shirt at the same rate is going to make the difference -- I'm going to do that. You know, it's just worth it. It makes them happy, it makes us happy too. Marshall Atkinson Right. It's ‘cause you're creating raving fans, and these people are so happy. They're telling all their friends and said: "Hey, you gotta, you gotta use Color3. You gotta use Traci, she's awesome."
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