I've seen so many great software companies doing great things, building those stores. And for us on the wholesale side of things, you know, our challenge and our trend that we're working through is, how do we service those stores? So that you get the fast deliveries and you get people what they need on time, every time. But truly, I think it's the online market that's booming the most. And the other piece is the fundraising side. I don't know if you've, you've probably noticed though, especially all the COVID situation. There's been tons and tons of community support through the fundraising efforts that have happened. So I don't see that going away anytime soon. I think it might be the one thing, you know, people's favorite t-shirt or hat that can bond a community together. And, I think those trends are continuing. Marshall Atkinson And the one thing I think a lot of people forget is that apparel shows your personality. Shows you're, it's a billboard, right? So that hat that you're wearing, that shirt that you're wearing, the workwear that we wear while we work, really shows off what you're doing. And I think that, you know, especially combining that with an online store for selling things, right? I think we need to keep inmind just how important the apparel game is for everybody's well-being and what they think about themselves. A lot of apparel is for branding. And so we look good, we look more professional or it makes us happy, it evokes an emotional experience, it shows that I like this band, or this team, or, I participated in this event, or I won this award, or whatever it is. And that's all tied to emotions. And, and so if we think about things from an apparel decorator point of view, a lot of times we're all always just focused on getting that order out the door and we don't think about the end-user as much. But, when somebody is getting that shirt, that's making them feel better about their job, that's making them feel better about their vacation, or they're really super happy cause they won that award because they've been a safe manufacturing plant for the last year or whatever, right. And so this is what we, as apparel decorators provide the world. And I know it's kind of sappy. Traci Miller You know, it is, but it isn't. I mean, even in our side of it with the wholesale piece of it, if there's a question about quality because it goes through the quality check. You know, somebody will say, "Hey, is this good enough?" I'm like, "Would you wear it? Would you wear that and be proud to wear that?" And if the answer is no, then it's not good enough. You know, because every shirt, I don't care if we make 500, 1,000, 10,000, but it gets worn by one person. So each shirt is an individual piece that is worn, enjoyed, loved very much, people are proud to have it. So what if they get that one shirt that looks like crap? Like you don't want that shirt out there. It's one piece out of 500 that could ruin when somebody says or make somebody's day. So you have to be mindful of that as you're producing. And, I love that connection to people, honestly, Marshall. When you talk about that, that ability to make someone's day through a shirt, hat, whatever it is, there's an emotional attachment to that and a feel-good that happens. And, we love doing that.
117
Made with FlippingBook - Online catalogs