Who are your main customers? And what separates you from them? Brayden Jessen
Sure, yeah. So as you mentioned, we're up in the beautiful Pacific Northwest in Spokane, Washington. We focus ourselves on the design aspect of it and more of a retail quality product. So, you know, doing the nicer shirts, retail styles, we're constantly trying new things like water-based or foil or anything that's going to wow our customers. We have in-house production, five automatics. And so, we're ready to roll when these retailers are hit with hot market stuff. Marshall Atkinson And you do high schools, colleges. That's kind of like a theme today, right? Brayden Jessen Oh, sure. Yeah. Marshall Atkinson You know, you have online stores for them. How are you marketing and selling and bringing One thing we're focusing on this year is pairing down, niching, not being everyone's screen- printer. And I think that's how we kind of grew to the size we were is that I would take anything on. You know, you're a PTO mom, selling elementary schools, or if you're a corporate executive, we'd hit you. So we're trying to focus more on that retail, higher quality, lots of breweries, restaurants, distilleries -- I love being able to go into a brewery, talk about swag, and have a beer with them. Or if you're pitching a new brewery, the worst-case scenario, is you had some good beer. Even if they don't choose to go with you, it's kind of a fun thing. And it makes you enjoy it doing what you do. I mean, we do lots of, you know, school stuff, but you know, you can't deal with it. PTO presidents change every year are hard. in that business? Brayden Jessen I'm looking for long-term customers that can build that relationship with, that when they leave that brewery to the next brewery or wherever else they go, they are taking you along their journey through life. Marshall Atkinson That's great. And I've had a beer with you in a brewery, so I appreciate your enthusiasm. Brayden Jessen I know. I feel like we should be having a beer right now. Marshall Atkinson That's great. So, let's talk about how you're kind of recruiting these folks. I know you do stuff with the university there. How are you getting more schools? You know, your higher-level customers?
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