You have to know, you know, it starts at the beginning. Making sure you're partnering with good suppliers, and good inventories that can deliver quickly. Making sure that, you know, for the universities, it's really big deal to have Fair Labor Association... knowing where the products are made. The other big deal is with... it's different from the retail stores versus the campus departments is all the retail requirements. Just becoming a licensee is a hurdle of itself -- having marketing plans, and making sure you have the right insurance requirements, and everything. And it comes down to every design that you do for the university has to be approved through the school. And that can be a challenge. Some schools are very quick to respond within a couple of hours, some could be days. And you're calling them trying to get approvals because you have that event date that isn't changing. And so that's one thing that when you have a hot market thing going on, that trademarks and the licensing department has Nike; they have all the big players submitting designs to them. And so, you are held up, you cannot print that design until you get approval. And if it slides through, it can be, you know, you can lose your license. And so there's a lot of things at stake to pre-planning and making sure your art department, your sales team, and everyone is really dialed in and getting those approvals as fast as possible and making sure your clients know upfront the hurdles you have. And like right now, some schools aren't even allowing face masks. Marshall Atkinson That's interesting. I'd like to have you share that story about the Gonzaga design, you know what I'm talking about. About how you came up with that, how you promoted it, how you got it through licensing so quick and just share that, because I think it's truly indicative of trying to like, “Oh, here's a fantastic idea. We're going to bring it to market. And then we're going to blow it up on social media and drive sales.” And I think a lot of people would appreciate that story. Brayden Jessen Yeah. You know, and I think that's what got us going, and being known in Spokane for Gonzaga shirts was the hot market thing. So what I -- me, and my team, I should say, we're constantly watching the news and what's happening in the sports teams. So the one that set it off for us was my sales manager, Zane Troester, who was watching and saw that Gonzaga was possibly going to be ranked number one for the first time in school history. And I was not sure about it because, you never know sometimes college rankings people say don't mean anything. So, he had this idea of "Gonzaga Top Dog", and so he had the art department do this design. It was okay, you know, and I wasn't sure. But what we did the key is once it hit the news we were ready to go. We had a design, it was preapproved for if they became ranked number one, so we already had approvals. We had press releases and everything ready to go. We got it out to the news media and the key is having those contacts already, ready to go. So the reporters when Gonzaga was right
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