number one, every day, it's on the news radio whatever else. They're looking for other things to add to it, they can say, "Hey, local screen printers, Zome Design and it's also making t- shirts that then you can find in the grocery stores". It became a huge deal, they bring their crews out, you know, they call up ABC channel and then you tell three major stations in the city. You tell them that the other news crews are there and it kind of a, it's like a line forms a line kind of thing that we always say. You start building up your hype and that, and so once it hits the news, it's five o'clock, six o'clock, ten o'clock. While the reporters are out there they're tweeting, they're putting on their personal Facebook, they're doing little Instagram lives. And so you start just getting this massive presence on social media that starts building hype. And then, and what starts happening is people start going to the grocery stores or calling in and being like, I want the shirt that was on the news. So, you know, as soon as we get things out there and we come up with some trends that we find the other competitors or other people try to come up with some kind of design of her own, but theirs wasn't on the news. And people will specifically call in and say, "I want the shirt on the news". So what we do, is we also try to make it very easy to acquire that product. So not everyone wants to go down to the mall. Not everyone wants to come out to Zome Design. We're out in an industrial park where there are 20 buildings that all look the same were a nightmare to get to -- so we want to make it as easy as possible. Grocery stores are in every neighborhood. You can walk down while you're buying all your other grocery items. Right at checkout, they hang these t-shirts so I have to check it out and you see that Top Dog t-shirt sitting there. And the other key with the grocery chain, are budget-friendly merchandise. It's not your $30 t-shirt... it's your $12, $15, maybe $18 t-shirt. And so people see it and like, that's cool, I remember seeing it on the news. It's that social proof. So while that's happening, we are also retargeting people through Facebook, social media, and we have them on our online store available for sale at retail prices. So for those people that have families that are out of town or people that watch the news or see the articles on YouTube, they can have a place of buying it and we ship it out retail. And for that, it's great for us because of its retail price points. You know, you're making, you know, say 15 bucks shirt instead of 7 bucks a shirt. Marshall Atkinson And you did that also with that whole exposure you had on Jimmy Kimmel. Brayden Jessen
Correct. So, sorry backtrack. So it started with Top Dog.
That was -- the Top Dog was huge. We doubled our best sales ever just from that one thing. So we became known as the Gonzaga Guys in town. And the stores would call us, ask us, "Hey, what's next? Hey, what's next?"
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