So, when Gonzaga hit the Sweet 16, Jimmy Kimmell went on his thing, talking about Sweet 16 teams, and then he starts talking about, there are these teams we've never heard of like this Gonzaga, you know, mispronouncing it or whatever. And, it was kind of this little joke. Well, of course, the new stations picked up on it, but the mayor of our town went to Gonzaga University with the president of the University and declared that Gonzaga was an actual school that he declares it, you know, visit Spokane, our local visitor center. They got involved and said, “Hey, Spokane, we need you to get on social media and do "#GonzagaExists”. So it just went viral and I saw that I was like, holy crap, this is an opportunity. So we just really quickly came up with the design, hit it out to all the news channels. And then guess what, that's another story they can tell. They can now come down, film our presses printing, we had all the stations talking about it. And you know, what was interesting on that one, we pitched it to the grocery stores and they weren't sure they're like, well, the Jimmy Kimmel thing is kind of interesting, but we're not sure. So what we did? We told the group, the news stations: "Yes. It will be available at your local grocery stores". So then all of a sudden, as soon as those things aired, people were going down the grocery stores asking for those shirts and when they were going to arrive. So sure enough, you know, a couple of hours afterward, my sales manager started getting all kinds of emails asking for, “Hey, how soon can we get shirts?" And so that's why it's really important to partner with suppliers that can get you quick. And they'll already have your ducks in a row. So we already had barcodes ready to go, holograms in stock, barcodes in stock. So we were ready to roll as soon as it hit. And then the great thing about that whole Jimmy Kimmel thing was -- then somehow it made it to his show, the next night on his show. He said, “they're even making shirts” and he featured... showed our online store for Gonzaga apparel and then scrolled through it real quick. And so then it just wasn't even bigger. People from all over the country started trying to find out how to get this “Gonzaga Exists” Shirts. People were posting all over the country that Gonzaga Exists, even if they're in Florida or Texas or whatever else. And it just kind of went viral. We decided, “Hey. We're really good at getting the local stations. Why not contact him?” So we somehow found out through the local affiliate network, some show producer, I can't even remember the whole details, it was complicated. But we ended up next day airing shirts down to his show's producers the next night. So it was like, this is the third night in a row now, they're talking about Gonzaga. He holds up the shirt on his show saying, “here are the shirts they're making” and does a whole spoof about it.
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