And then he goes, "Hey, We have made it our shirt". And he took our design Gonzaga on it, you know, #GonzagaExists and he changed it to Con-Zaga... Con-Zaga. So, you know, it was pretty funny, you know, seeing him, you know, ripping off our t-shirts Con-Zaga, making a big deal. Again, all over the news channels. And so, it just kept going and going to a point to where he even came for -- what's his psychic's name. Okay. And did
like this whole investigation of the school reporting back. And so it was like a week-long thing. It was pretty awesome. Marshall Atkinson
So here's you just taking and seizing the opportunity and not really knowing where it's going to go, but you keep pushing it, keep pushing, and keeps pushing. And I think a lot of people just don't take that step. They don't put their toes in the water. They don't take their risks, they don't do this type of stuff. And that's the reason why they don't get the sales that they have. Would you agree with that? Brayden Jessen Oh, 100%. We are constantly pushing new concepts and ideas. The stores have gotten burned a couple of times just ordering like a Gonzaga basketball shirt or, you know, the usual Washington football shirt. They're looking for that hot market and something different, you know, every once in a while, we'll get. You know, maybe something for St Patrick's Day, “That's my lucky Zag shirt". You know, a few stores will order something, but what we can come up with that thing. And the key I think, is building the social proof and having people see it on their Facebook and their Instagram on their local news channels. And I'll tell you this -- the people that buy at grocery stores are way different than the people that buy at a Nike store. You know those are, those are fanatics that are buying the Nike official, you know, coaches, sideline gear that pays $40 for a stinking t-shirt. You get the moms, the grandmas, everybody that saw that cute shirt that was on TV. You know, they want to have it while they're sitting at home, especially now, you know. People want be able to show that pride. But I'll tell you what -- I think it goes back to the t-shirt being one of the best promotional products there is, or best advertising mediums there is.
Because right now, you don't see Gonzaga talk about #GonzagaExists. You don't see any marketing campaigns about them being number one.
But if you go to any major event in Spokane, I will almost guarantee you whether it's a concert, whether it's a football game, whatever it is. You will see a Gonzaga Top Dog and a Gonzaga Exists. You know, when I go to the tailgates at Eastern Washington University, that 2010 Eastern National Championship t-shirt, is still being worn to this day. So, I mean, this one -- the shirt I'm wearing right now, a Top Dog 2013, I still have it.
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