I'm a t-shirt guy, but you know, it's like that. I remember printing that first t-shirt, that one order, and that one t-shirt did more sales and some of our best months ever. Marshall Atkinson Yeah, I agree with that. And I got started in Florida working for a shop and we did all the shirts for Florida State University. And I remember like 8 million football games where I'm just looking at the crowd around me right before the game starts. And I'm going: thank you, thank you, thank you, thank you. Like, everybody's wearing the shirts that I designed and that we printed and it made me feel so happy just to know that -- they don't even know that I designed that shirt, but I appreciate their money. Thanks. Brayden Jessen Yeah, exactly. And you know, it builds back to that social proof of not even just that t-shirt that you printed, its people start remembering seeing Zome on the news. And I'll be at a restaurant, or a bar, or some event and people are like, "Man, you guys are crushing it," people that don't like, comment, or share your stuff. You don't even know -- you've forgotten about them and all of a sudden they are seeing it. And so what is that doing for your brand? Where people are constantly seeing it. When they're going onto the news station website, you know, whatever else gets that constant recognition that -- you know, seriously, I've seen people out there be like, "yeah, you guys are crushing it right now. I need to order some hats from you. We should chat sometime soon." Marshall Atkinson Yeah, exactly. And one of the things that I've talked about previously in other social media, my blogs, and stuff. Is what I call the 90-9-1 rule -- which is about 90% of the people will see what you're posting on social media. Only about 9% of the folks will like, comment, share, retweet, or whatever it is. And then, but here's the kicker... only 1% of the folks out there in businesses and social media are the ones creating the content. So if you're the content creator, if you're the one posting that video about the shirt or the photo or the customer testimony or whatever, you're at the top of the pyramid and everybody's watching what you do. So you need to be creating this stuff. And I think your testimony right here about the success with these shirts is exactly that you're creating that content that's driving all this, all the views, and all the comments and future sales. And that's exactly what I mean. Brayden Jessen Yes, correct. <<COMMERCIAL>> Marshall Atkinson All right. So let's pivot and let's talk about sales these days with the pandemic because
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