schools aren't open, they're all online. I don't know what's going up in your neck of the woods, but how are you changing kind of what you're doing? The recipe is a little for today's sales. What are you doing? Brayden Jessen Yeah. I’m nervous about the foreseeable future, not even just today when you're starting to see, you know, events in January and February getting canceled. And so, I'm just looking at every major event that we have that normally has shirts. Some of these universities that used to order 5,000 shirts are now ordering 168 shirts. So I'm trying to be proactive and thinking outside the box -- what can we do? People are in their homes, you know, how are people living? Are people going to buy Gonzaga t-shirts if there is no Gonzaga basketball next year? So, as we all are doing, we pivoted to facemask early on and looked into the legal requirements of making sure you have all the proper instructions, and the disclaimers on your packaging and stuff, just to make sure we are covered as much as we can. We got licensed as soon as we possibly could. At first, the universities weren't allowing face masks -- that was too kind of a touchy area. Then they decided to allow it, so we went through that process. It was quite the process of getting extra requirements for insurance, even our insurance guys were puzzled by it. And I was talking to other licensees and their insurance guys were having problems and it wasn't just my guy. So we finally got that in place. The collegiate licensing is very specific on fair labor. So this puts down what face masks you could even provide -- and so it was quite the ordeal, but I knew it was coming. So we've been working on this since March, April, and May. And we finally now have facemasks going into the retail chains. It just started, so we'll see how it goes. We've already been starting to get reorders. But you know, facemasks are completely different than t-shirts. How are you going to hang a facemask in a store, right? So, we had to work on packaging... and facemasks are kind of in a low price point. So what can you do to get your price point up? So I decided, let's do a two-pack. So we designed a face mask -- one we could do quickly. A lot of people are doing these overseas options or, or long, you know, full custom. The problem with the grocery shop stores, is that they don't want to commit way in advance. They don't want big orders. They want to test it small, see if it sells, then they want to reorder and they want it quick. So that meant we have to bring a face mask that comes from one of the local suppliers that we can turn quick and decorate in house. And so, that was a challenge. That was definitely a challenge. But we finally did it and got it to the stores, got the correct licensing requirements, set the samples out, and got it approved and gets in the stores.
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