So, now I'm looking at what other options we could do to make it better. But right now, it's tough, you know, not knowing what's going to happen. And so constantly just looking, how is Gonzaga, how is Eastern Washington University? How are they pivoting? Is there something we can do? Is there some tagline in the news, you know, that we can do to support the teams and just remind people that the licensing sales are getting -- or the royalties are getting up there? I mean, some of these schools are 14% or so. But, how can you, instead of getting down on the increased costs, decreasing costs... how can we turn this and pivot it into a positive? Well, 14% is now going back to university. And we know that all of these sports teams are going to have massive deficits from canceled sponsorships to whatever else. So what's like, what if we could say, “Hey, buying a facemask is not only keeping you safe and protecting you, it's supporting your local sports teams and your local athletic departments." So, keep supporting them cause the schools are still there, the players are still here. And how can we support, you know, our local school pride -- still giving back to the departments, and try to take as many positives out of the negatives that we can? Marshall Atkinson Are you screen printing the masks or using transfers? What are you doing? Brayden Jessen So we're screenprinting them. We have bought extra jigs for embroidery to build and embroider them, and we are also doing different kinds of transfers. So I think it's really important for people to know what transfer you're using is safe between the products that are gonna be touching the face. Reliable, quick-term, full-color options are key, and so that's been kind of a thing. So for like these Gonzaga ones, we have been doing a heat transfer. But, unlike t-shirts when it goes big, and you have 3000 t-shirts to do, we can stick them on auto. When you have 3000 facemasks, you have to individually heat press, that's a challenge. You know, when you haven't even done an order that big when we first started, we got an order for the schools, for the universities directly into the thousands, and then after heat pressing it, now it has scorch marks. So then we're going back and steaming all the facemasks to remove the scorch marks. Then you're individually packaging themwith the safety deals on them. So, you know, a few of the few first orders we did, we might have underbid a little bit -- not realizing what it was going to be like. But you pivot, and you adjust, and you talk to the schools and, you know, kind of talk to them about what issues you have and you just pin it. Right? Marshall Atkinson Okay, great. So lastly, what's the secret behind a good marketing program for schools and universities? I know we talked about the TV stations and the social proof and everything, but what else are you doing? Are you building a marketing schedule... marketing program using Instagram? Like specifically, what are you doing?
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