Robert mentioned employees and you know, the 11-year average tenure which I think we're most proud of. I think we're also proud that today we haven't had any layoffs. You know, we've got a lot of people that are really counting on us and we're counting on them. So we're working really hard to try and do the right thing in regard to taking care of employees and trying to keep them on the rocket ship so to speak. And they're just such a great group of people -- they're committed. And I think they're the ones that are gonna help us get through this. And then I think the last part of this is the 'will be' and you know, I think re-imagining what Brand Fuel will look like in the coming years. And we can touch on that a little bit later specifically, but... We're trying to empower our teams to drive the change a bit which helps with buy-in. And how that works is us asking them what they want to see out of the company, what their ideas are, what they think we should be, and how we should sell this product once, you know, we get out of this and while we're in it as well. So it stays bottom-up versus top-down approach, Robert mentioned before. And then the last thing I think we're really relying on partnerships a lot more. I think when we got into the industry, I realized it's a very territorial type of industry and people were very protective of sales and what they were selling to their clients. One of the things that we all do on this call is we help with PromoKitchen and in leadership roles in the boardroom there. That organization is about uplifting the industry as a nonprofit that's doing good for the industry by sharing best practices. And Robert and I have had the good fortune to start another organization called Reciprocity Road, which is a buying collective of nine companies, $200 million in spending. And also, we are the United States representative for the International Partnerships for Premiums and Gifts, which is IPPAG for short and those communities: PromoKitchen, IPPAG, Reciprocity Road, even PPAI and ASI. There are communities now where we can look to each other to help and grow our way out of this. Marshall Atkinson I liked that a lot, and I'm a big proponent of the phrase: “The most human company wins” and it's just about seeing people and opportunities as a person. Like a human level, instead of that corporate speak, you know what I'm saying? Danny Rosin Truth, love it. Robert Fiveash Marshall on that note, you know, one of the things that we did on the human level that I just wanted to mention, I think it's a good time to mention it. We -- I guess standing what, three or four years ago, when the tragic shooting in Vegas. When, when was that specifically? Was that three years ago? Danny Rosin I think it was 2018 fall, 2018, maybe.
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