Marshall Atkinson Yeah. So, how is everything in Atlanta these days?
Jordy Gamson Atlanta's good.
One of the best byproducts of COVID is that our traffic problemhas subsided. So, I don't look forward to that returning anytime soon. It's nice to drive -- it used to be “rush hour”, then it became pretty much “rush always”. Now, you can pretty much get from one side of the city to the other, and there's very little traffic so I'm loving it. Marshall Atkinson Oh, that's awesome! That's awesome. And so, do you think that will return to craziness anytime soon? What's the projection? Jordy Gamson I mean, there's no empirical data in my projection. But I think that it'll probably come back slower. Because, I think that people are getting used to working more remotely and they like it, and they still want to work in offices and have interpersonal collaboration face-to-face but maybe not every single day. So I think that traffic will not get back to pre-COVID levels for a long time. But it will return at some point, right? Marshall Atkinson Yeah. I've been to Atlanta a gazillion times and it's such a fun city. Jordy Gamson It is. Marshall Atkinson Hey, let's talk a little bit about Icebox. So, you founded the company in 2001 with your partner, Scott Alterman. What got you into this business? And since then, how has it evolved into what you guys are doing now? Jordy Gamson So, what got me into the business was Scott and his brother, Greg. At the time, I was in a completely different industry, and I worked across the hall from a small office that Greg and Scott were working out of. And this was a small office... like 300 square foot office-like suites. And I was in a completely different industry working across the hall and we just became closer friends. I had known them previously, but we became closer friends and they would walk across to my little suite and blow off steam. Either hey, you know, were crying on my shoulder because of a misprint or because of any bumps and bruises in the day-to-day operation of a business. And then I would do the same and we just realized that we had similar business philosophies we learned, and as we continue to learn more about each other, we'd
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