You know, that that is the prototypical product that will end up in a landfill or eaten by the dog or, you know, in the trash or what have you. And so that piece of it really isn't going away for us. It might morph a bit. But I think the fact that folks are on a limited budget post- COVID or during COVID, it's something that's gonna stay with us, and we don't really have to pivot all that much on that. It's always been something that's important to us. I think the other thing that sticks with us is the fact that we're sort of seen as a challenger agency. So, what I mean by that is the discovery process that we go through with the client really isn't going to change, you know, pre-COVID, during COVID, or post-COVID. We're asking why during that discovery process, "why do you want stress balls?" "Why do you want, you know, the piece of plastic that might end up in the landfill?" And oftentimes where convincing the client, that what they've chosen really doesn't fit. It might be that that's what they ordered last time, or that might be what their, the person who was in the job before my order, that just wanted to do an easy reorder. And it's our job, we feel to challenge that customer and make sure that they're brave in their decision. We've got a sort of a secondary tagline and mark, “Be Brave.” And what we mean by that is to be brave in your choices. So I don't think that stuff is going to change all that much. We don't have to pivot a time when it comes to our core principles in terms of how we sell. But I think Danny is going to get into a few things where we actually have pivoted pretty remarkably to some good success. Marshall Atkinson It's more about unlocking the results that somebody is after, not necessarily how to “logofy” something. Danny Rosin Definitely. I mean, yeah, you said it nicely and succinctly. Yeah, that's great. I mean, there are other challenges though, too, on that note. You know, we believe that connection kind of like you were talking about earlier, Marshall. The connection to a lot of brands is much harder without a human to human relationship. It's really tough to embolden a relationship in person when you could conceivably kill someone through COVID, you know, it's a scary, freaking time for all of us. And so, we try to create solutions around that. So it's tripling down on the virtual world, you know, how do you create ways to enhance virtual engagement? I remember the first... was it happy hour, Zoom happy hours invited to, I was like, hell yeah! I made my drink, I got all excited, got my logo, drinkware. And then, within three weeks I had been invited to more freaking social happy hours. I just, I was tired of him. It got exhausting.
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