When you walk in that says, it says WELCOME, you know, to all the, all the people coming in and being able to create that environment where like, it feels welcomed because I care. It's been a long time since I've had my first day of work somewhere. But I do remember going into my first day of work somewhere, feeling awkward and uncomfortable, and it's just gross. You know, I've heard a heard a lot of people speak. There's a guy named Brian Adam at a company called Olympus that I've seen speak a couple of times on company culture and talked about when new people start. Have them come in like 30 minutes later than everybody else or an hour later. So you're able to get there in time to prepare, let people at the front desk know that this new person is starting, make them feel welcome, have like, have a swag pack ready for them. They need, you know, they need to feel like they're a part of the team having their hoodie and their t- shirt and their mug or whatever you give to every employee ready for them. And then on the first day of work, they need to go. Their supervisor needs to take them out to lunch and get that hour of facetime with them and kind of create that, hey, we're, you know, we're a team here, you know, create those vibes and it takes a lot of extra work to do all those things. But the investment of that time to do that extra work pays, you know, tenfold in the long run. Marshall Atkinson Yeah, exactly. I think you've done a really good job of describing some of the stuff. So for thinking to the end of this year, next year, you know, we're trying to get ever get this stupid pandemic behind us and on with our lives and we're growing and we're expanding our businesses. Hopefully what tools or techniques or just tips just to wind us up here today. Can you let a listener know these are the three or four things that they should be doing? Brett Bowden Yeah, books are really good -- I hate reading. And, in the past several years, actually Ryan Moor started pushing on me. At some point, we were traveling together. He's asking me, do I read? I'm like, no, that's him. I can't, I'm terrible at reading. If I sit down and start reading a book, I start daydreaming about everything else that I should be doing, you know? And so, he got me on Audible. He sent me a year subscription to Audible and started saying like, “Here's a start.” you know, listening to these books -- some books that he liked. So I started listening to books and I started taking walks in the morning. I'd go take a walk in the morning and listen to a book. And the first book that I got, you know, I've read somany or listened to so many books at this point. The first one just got me hooked on listening -- you know, I've got to listen to more books -- was “Shoe Dog”. It's a story of Phil Knight from Nike and the story, you know, the successes and failures of his own business and listening to a story of a guy that has been that successful humbling himself to talk about all his biggest failures, really were encouraging to me as a business owner.
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