So now it's an opportunity for us to triple down in that world. And, and when all these Zooms are happening at these meetings, like we're doing now around virtual engagement, how do
we connect with customers there? How do we help our customers? Connect with their customers and their employees?
And you got to just think about how do you do that before? How do you do it during, how do you do it after these events? And you can insert promotional products to get them to enjoy and be a part of the event, during the event for engagement, you can give away promotional products after the event, you can thank them for being a part of it. And it's the great connector and reminder of an experience or the brand, this thing that we sell, right? And that's one thing I think the other is realizing that home is the new domain. So creating products and services around that is something we've done a lot of. I think if we're honest also, budgets have been strained, not just for us, but for our clients. And so the real question, I think this is what Robert is talking a little bit about too: do we really have, and believe in the power of our medium? You know, are we confident enough that it can help staff be more productive? Do we really think promotional products and custom apparel can enhance the sales pipeline? Are we apologetic about what we're selling and focusing on price and we're not confident enough? And I think the idea here is to do great work and you'll have a better chance of getting a share of the budget or maybe even increasing the budget. If you're confident enough, then you're thinking about that ROI you mentioned. And then the last point is, that I think we're all thinking about right now, is that for most companies diversity is a real challenge. And so as people begin to vote with their dollars with companies who focus on corporate social responsibility, companies that have a diverse supply chain, a diverse employee base, how they take care of those people and offer sustainable products, you know, products that are meant to last, there's a real opportunity right there to step up and stand out and do the right thing. Marshall Atkinson I love it. That's great. That's great. All right, so let's wrap up with the last question and I think it's about the future, right? So, I think many people would hit that fast forward button to get to January if we could. I know I would. So how do you guys see things working toward the end of 2020, and then heading into 2021? What creative tools or thinking or planning are you guys doing right now? Between now and the end of the year and maybe Q1 of next year? Robert Fiveash Perfect. Perfect. So Marshall, we, I guess about three weeks ago, four weeks ago maybe? We had the idea of pulling in a moderator to talk to our sales team about what Brand Fuel 2.0 might look like.
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