halfway through this, delighted to have Seth Godin speak at our SKUCON event in January, and so getting ready for a really exciting interview with Seth. And this book quite simply is about shipping creative work. Seth Godin is a master when it comes to overcoming obstacles when it comes to shipping creative work. And I've been a student of Seth Godin for many, many years and love what it is that he's been doing. So, "The Practice Shipping Creative Work." It's fantastic for any business person who's got a creative bent that has been struggling with shipping creative work, and it provides a roadmap of sorts. Anyway, thank you so much. I hope you enjoy these books. Take care, bye! Charity Gibson Hey there, it's Charity Gibson. Marshall reached out and asked me if I could let you guys know what my favorite book that I've read this year is. And in true Charity fashion, I can't just pick one because I do a lot of reading, I spend about 3000 pages a week in books. And so they're one of my very favorite things on the planet. It's a great way to pass the time you can get educated, you can get lost, there's just so much so to me, books are magical. And the three that I wanted to pick out that I've read this year, there are a bunch of them, like I said, but I've narrowed it down to three. The very first one, I think that I would probably recommend is Kindra Hall, "Stories that Stick". Kindra Hall is just such a genuine, nice, amazing person, I suggest following her on Instagram. Her story is cool. And the story about telling stories is also amazing. So, the thing I love about this book is that it tells you about the value story, the founder story, the purpose story, and the customer story. And it lets people know how you can use your story, to win more business, but really to build a more authentic following. And I just love this. We hear all the time about storytelling in business, but we don't know why, we don't know how, we just were like, "Oh, tell your story" and for what purpose? And so this book goes through storytelling and just how to better communicate to salespeople and customers, the value that your company provides, but more importantly, why you do what you do. And so that's just number one for me. Number two, "Necessary Endings" by Henry Cloud. And this book is crazy cool because I took a grief and loss recovery class that was disguised as a life coaching class, and was about six weeks long. And in it, we talked about grieving loss and how imperative it is to complete losses in our lives before we can truly find success. And so the idea of completing the loss comes along with realizing that there are necessary endings. And this can be the loss of an ideal, the loss of a person, the loss of a relationship, the loss of business, anything. And so Henry Cloud talks about just the idea that some things have to end but the end does not mean the "end", and that it can be beginnings. But for some things to evolve in our lives, we've got to leave some things in our past. And that is just so so deep, and you learn so much. It's one of those books that just leave you filled with a million great takeaways. So I recommend that one "Necessary Endings" by Henry Cloud. And then the third and final recommendation that I have is "Nice Girls Don't Get Rich". And I am a huge advocate for women in the industry. Not that there are too many men, just that there are not enough women. And I also think that women have a long way to go in the abilities that we have to overcome stereotypes and to also take some of that power and find it within ourselves. And so "Nice Girls Don't Get Rich" is a cool book. I liked it, talking about some of the mistakes that womenmake withmoney that keeps us fromfinding wealth. And so, I love the idea that you can trade time for money. But you can't trade time for wealth. Wealth comes from developing healthy habits and making smart investments. So that book is a must-read. For I think any woman or man too. So, there you go. I have a million more recommendations. If you guys ever want to reach out and talk books, I would love to trade information. I am charity@peerlessumbrella.com. Or you can find me online on Instagram at @itsmecharityg. Thanks, everybody have a great day. Tom Rauen Hi, this is Tom Rauen with one 1-800 T-shirts. And my favorite go-to book is "Double Double" by Cameron Herold. And this book tells you how to double your revenue and profit in three
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