years or less. And we followed a lot of the guidelines and principles and things in this book to double our business, every year, last three years, three years preceding that, three years proceeding that. And, a lot of things in here have helped us land on the Inc 5000 list of fastest-growing companies in America for the last three years in a row. So, I'll go over a few of the big takeaways from this book, the vivid vision and painted picture, talks about painting this picture of what your business looks like three years from now, and then breaks it down going back to what you're going to do yearly, quarterly, monthly to get to that end goal three years from now. And feel like what you visualize, and paint that picture of what your business is going to look like in three years, and start getting towards that right away. Reverse engineering your goals and projects, creating a world-class culture, focus on hiring, communication meetings, talks about marketing, public relations, productivity, leveraging technology, how to grow when it's slow, which is so key right now. Personal productivity, getting a board of advisors, work-life balance, and many other things in between. So, this book is just full of tried and true principles and other little nuggets that will help you double your business in the next three years. And get you on the right path to get there. Once again, "Double Double" by Cameron Herold, this is Tom Rauen with one 1800tshirts.com. Jeff Solomon Hello, I'm Jeff Solomon, the publisher of freepromotips.com and all the related content that comes with that. And when I was asked to review a book that I liked this year, I was a little taken aback because I don't read a lot of books -- I watch a lot of Seinfeld and other mindless things, but I don't read a lot of books. But there is a book that I was excited to share with you and it was given to me by Ryan Moor from Allmade written by his uncle. It's called "Beyond Business", his uncle's name is Lonnie Gienger. It's available on Amazon and probably butchered that name, my apologies. But Ryan gave me this book and put a little inscription in it about helping change the world, and that's really what this book's about. And when I started to work with the team at Allmade, my perception of what's important in life changed -- it's been happening for a while. My son encouraged me to focus more on companies dealing with that or responsibly sourcing in the eco-movement and all that because as an old guy, frankly, I don't care that much about that stuff. Now I care all about it. And I see why that's important. Why a book like "Beyond Business" is so important is because it's talking about how businesses can change the world. We can change the world by employing families, and those families can change the world in their communities. And we can have an impact locally, as well as globally. And there are so many great companies that are doing awesome things. I'm not gonna go out and mention a bunch of names, but it's all part of what's happening in the PromoCares movement in the industry. And it's becoming more and more important. And that's why books like this to talk about these principles are becoming more important. I will throw out one name and that is a commonsku. So I must confess I'm a fanboy of commonsku in the content and all those people are doing over there. And, there was a podcast talking -- it was a PromoCares focused podcast. It was talking about a product, and then the product is being presented and the client went to them and said, "Supplier, question mark story" -- they want to know the story. What's happening with that company? Because the business is going beyond just the product, there's plenty of places to get the product. But companies, brands, especially on the higher level of business, are focused on what that story is. And that's why I like "Beyond Business". And I'm not gonna do a whole long thing, I certainly won't read the whole book. But there's a paragraph just one thing I tagged here. And it says, "You begin to see that the real power of business is more than creating valuable products, services, and environments. It's even more than going the extra mile to benefit humanity. It is a powerful tool to transform the world."
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