That means making a better life for people globally where our goods are being made, making a better life for our employees and, being able to profit so that we're able to give back and do more. The book has a foundation of faith and the core of the content revolves around that. And it's relevant because we, as businesses that function responsibly, and function even using biblical principles, have a value and it's working. So that's what I want to share "Beyond Business" available on Amazon. And I'm so happy I took the time to read it, there's plenty of time to watch Seinfeld episodes and do other things. But that is my recommendation. Thanks so much for letting me share. Brian Rainey Hey, Marshall, Bryan Rainey here, CEO of Gooten. Responding to your best book of 2020. Mine is "Atomic Habits" by James Clear. Under the theme of personal growth and self- growth, especially as the amount of time that we've had over the past year is extended. This one hit home for me, and I've read it now multiple times with a pencil, trying to understand how I can continue to take a large amount of overall reading and create a system rather than a set of much better outcomes. That's the highlight of this book. The idea here is habit improvement is compounding interest over time. That the better your habits, the better you're naturally going to make the right choices. Getting 1% better over time, you're now compounding interest in those underlying habit changes. And it is muchmore sort of habit- based rather than task-based. That while you can improve for a week or two weeks, you know, if you're focusing on outcomes, the much greater and longer-term benefit comes from really changing and modifying the inputs. The focus here and the things that really kind of landed for me were changes in the underlying environment make a huge difference that people are not necessarily don't want to do things the right way. But they're not setting themselves up to make it as easy as possible. They focus in the book on the least effort approach to making a change. So how can you change your environment so that for good habits, you reduce the friction? One of the examples is if you want to take a vitamin every day, put that vitamin next to your computer. I'm looking at my vitamins right now or increasing the friction if it's a bad habit. I had gone through earlier in the year modification of how my apps were laid out on my phone so that I didn't naturally go into a time-wasting app. I hit that on my phone even though small frictional changes, increase my ability to do good- -to repeat good habits and to stop doing bad habits. I talked about negative and positive reinforcement and the sort of four roles here are: make it obvious, make it attractive, make it easy and make it satisfying. That's really how the human brain is wired. And again, they prove this as much with a negative: how do time-wasting applications on your phone hit making it obvious, attractive, easy, as easy, unsatisfying? They use that over and over again. And that idea of even if you're creating a habit that will improve the day 1% of the time, how do you make the habit itself immediately rewarding so that your brain is naturally wired to, you know, to repeat that over and over again. You know, as I said, this is a fanatic explanation of a large amount of self-improvement work I've been trying to do, it's been incredibly helpful as we spent more time indoors and alone over the past year to practice this and see what works. When pairing it with my, you know, the sort of other books, getting things done and looking at how my inputs and my outputs get matched that I've seen a big sort of process improvement. So highly, recommend "Atomic Habits" by James Clear. I think there's absolutely at a minimum some good positive, incremental takeaways, even if you know, even if it doesn't kind of modify your behavior to the extent that it has for me. Meg Erber Thanks, Britt. So there are a few books that come to mind when I was asked to do my recommendation. But the one I'm going to discuss is my most recent find. This book is not
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