a book that decorates your bookshelf -- it's one that you keep at your desk. And it's designed to have handwritten notes, highlighted passages, and most likely a dropper to have coffee on a few pages. What I liked about it was how it made a case for purpose and promo. Instead of teaching you how to sell brand fill, which is merely purely executed cheap, non-useful products--sourced and logo'd that do nothing more than checking a box on the to-do list of the buyer. It teaches you how to sell products with a purpose. It teaches you the why, the how, and then how to bring that purpose to life. This book is also loaded with real-life case studies, examples, and profiles of companies of all sizes and from all three sides of our supply chain, suppliers, distributors, and service providers. The characters in this book are the businesses and people from our industry doing good for a purpose as they build their brand. They are all united by a passion for the causes and communities in which they've invested their resources. The level of commitment demonstrated in these stories in many instances represents a personal and emotional investment on the parts of the people featured. Highly recommended, 10 out of 10. Brittany Tucciarone Thanks, Megan. Next up our head of corporate training, Stephen Baere tells us why he loves a book called "Managing People: What's Personality Got to Do with It?" by Carol Wright Berger. Stephen Baere Thanks, Brittany. So when I saw this book on the book stand, it was the title that jumped out at me. The title offered the opportunity to better the art of managing people by genuinely understanding their different personality types. So many aspects of executing a successful sales strategy are dependent on the understanding of a team's dynamics, and especially the customers that you're selling to. So, as you read what unfolds is a color quad. And she's put together a quad: red, green, yellow, and orange. And they're all different types of personality traits and characteristics. So as you read, you start to identify, you know, who you're dealing with daily, and what personality type they are. And then the book continues to match colors with other colors that are compatible and not so much compatible at times. So, you're reading on and on trying to discover what your personality trait and characteristic is and how it's described. And then boom! Once you find that, you can start applying the book to other colors. And it's almost a guide to who you need to spend a little more time with, who you relate to. And most importantly, you know where to find your path. So, you know, highly recommend this book. And it's allowed me to apply the insight of why people consistently do the things that they do and most importantly, understand the challenges and limitations that they face. So great read, highly recommended. Keeps you reading, have fun. Brittany Tucciarone Thanks, Stephen. Before we get back to the show, I've also got a book you should check out too. It's called "StrengthsFinder 2.0" by Tom Rath. So, the premise of this book is that you take a quiz and read the book based on your quiz findings. And throughout the book, it'll kind of tell you about your strengths, and the different strengths that people can possess. Once you find your strengths, it helps you to kind of hone in and tells you why it's important to focus in these areas, and how if you're spending more time outside of the area of your strengths, you're essentially wasting time and energy. But if you focus all of this time and energy on your strengths, you're going to climb to a higher success rate at a faster pace. When you're looking at your weaknesses, you want to kind of build a team around you and collaborate with naturally talented people, and their strengths are your weaknesses.
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