So, I hope that you find that valuable, I hope Stan sells a fewmore books in the process. He's a great guy, you would love him, every one of the books in the goldfish series would be something worthwhile and worth your time. If you're interested at all in trying to learn small ways to change your business to be able to create some outsized, competitive advantage, unfair advantage, as Marshall has been known to call it over time. So hopefully, that's of value to you all. And I look forward to hearing your feedback. Mark Kapczynski Hey, Marshall, this is Mark Kapczynski, CMO over here at Gooten. In the supply chain business, for print on demand, and thanks for the opportunity to share with you one of my favorite books that I have enjoyed over the years and kind of speaks to my interests. The book is called "The Patient Will See You Now: The Future of Medicine is in Your Hands" by Eric Topol. And, I think the real thing that I'mmost interested in about this book is, it first speaks to the notion of data. I've worked in the data industry from Experian and Yodlee, and a few other places where having access to data and being able to analyze just amazingly large amounts of data across you know, vast populations of consumers and individuals and being able to derive insights and actions off of that just as personally fascinating. And I think the thing that I've always noticed is, in industries like healthcare, you know, the data is always hidden. And behind the scenes, there's a famous Seinfeld episode where Elaine goes to the doctor, and the doctor writes something in her medical record, and she can't see it. And then, the doctor exchanges that record with someone else, and she still can't see it. And I think, in Eric's book here, "The Patient Will See You Now", he starts to, you know, address that and tackle that head-on in terms of, you know, why don't we as consumers have better access to our healthcare data? Why is it still held up in these different systems, and the consumer--the patient, doesn't have easy access to it, despite all the technology in the world. And, in nearly every single other industry, all the way down to your finances. You can carry that data with you have easy access to it on your phone at any time, tons of different apps that let you manage and use it. But in healthcare, the tech companies that are behind the scenes, manage the data for the hospitals and doctors that you go visit. And they don't let you have your data because they feel it's in your best interest not to give you your data. And, Eric Topol certainly challenges that thesis and believes that you know, we should have access to the data we should have tons more insights, and then you know, we can change the economics and the relationship between patient and doctor by bringing our data to the table, being able to use artificial intelligence and other tools to derive better diagnoses and so on, versus expecting a general practitioner to know every single thing about every single potential medical condition. And so, the other reason why I probably like this book so much is that Eric Topol mentions and references, healthcare and medicine having a Gutenberg moment, which, you know, much like the company I worked for Gooten, you know, we were named after Johannes Gutenberg and the printing press. Eric Topol talks about medicine, having that same Gutenberg moment where you can take the learning out of a select class, and put it in the hands of every individual so that they can have in Gutenberg’s case, access to books and publishing everywhere. And in this case, all of us consumers and patients having easy access to our data, so that we're empowered more into the future to take control of our healthcare data better, and so on. So, Marshall, Thanks a ton. That's my favorite book, and hopefully, everyone else enjoys reading it if they end up picking it up a copy, and I'll talk to you soon. Thanks.
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