the scrolls. I believe it was scroll number nine, the words "I will act now" are written like, 19 times -- 18 times something like that. I wrote this down once I even looked it up. So here's another fun fact about this book. And I looked this up a while ago, in an interview posted on the austinchronicle.com not too long ago, 2017 the actor Matthew McConaughey cited this book as having changed his life. All right, all right. All right. That's pretty cool. Okay, so now for something a little more current. I thought a lot about this. And for me, I'm going to say boldly, this is the most important thing I've read so far this year. And it's not a book. It was a blog. And the title is, "Four Ways to Jumpstart Your Content Marketing, By Creating Insights Instead of Information. That's a long title. If you don't know who Mark Schaefer is, this is going to be a great introduction. Mark shares four ways to jumpstart your content marketing. And I don't think I can understate the importance of the role right now of creating insights with your content instead of simply relying on more information. This probably is one of the most important lessons we can learn in marketing and social media specifically today, like right now. So my main takeaways from this blog post were first, there was a quote, by somebody that Mark had interviewed, his name is Walter Isaacson. And Walter Isaacson said, genius requires two things: an endless curiosity and an ability to see patterns. Man, that's so powerful. Another way I think about this, or to help me reframe it as creating insights comes from being curious. And then connecting the dots in new ways. And then, my other main takeaway was something that kind of shocked me when I first read it, Mark says he doesn't believe that you can think outside the box to use that cliche. So he says creating insights comes from combining boxes. And again, that's such a fresh way of thinking. So it was like, I loved it, mashing up these mental frameworks, smashing these ideas, these boxes together. So simply put, it's an opportunity for us to go talk to folks to go build on ideas together. And that sounds to me, that sounds a lot like collaboration. And that's one of my favorite words. So anyway, we all have a past, and we all have a presence. And it's our opportunity to find insights, and connect ideas from the past to the present. And sharing insights right now solves a huge problem. Because your messaging, if you wrap it in insight will cut through the clutter. And you'll be adding value rather than adding noise. So let me close with that. Because right now, the world is craving insights. And yeah, I think I want to end it there. So I'll say this, a book from the past, and a post from the present. And thanks for giving me a chance to talk about this Marshall. I appreciate you. Mark Coudray Hello, this is Mark Coudray with Coudray Growth Technologies. I'm a business coach and consultant to the trade Marshall asked me to review one of my favorite books that I've read this year or one of my favorite books overall, in thinking back over the last year. In the craziness that we've all been through with COVID, It took me back to one of my all- time favorite books, "The Business Model Generation" by Alexander Osterwalder and Yves Pigneur. The reason I like this book so much is that it makes business plan design and business design so easy and so simple. It's a brilliant concept, the author's collaborated and reviewed over 470 business plans. And from those business plans, they developed a core group of nine key areas. And they put those nine key areas into what's called the business model canvas. This is a visual design that represents each of the nine key areas as blocks on the page. And you simply go from block to block and define and fill in those elements as they relate to you. Not every business has every element. Those nine areas are customer segments, value proposition channels, which is how you sell your work, whether it's online, direct, eCommerce stores, so forth, customer relationships, revenue streams, key resources, things that you can work with key activities, the things you do key partnerships, these are
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