And so that's a big piece of it as well. But again, the Brand Fuel 2.0 exercise, I think has set us on a path of discovery that we're going to see how it pans out for the next six months. Danny Rosin Yeah. Let me add to that real quick. Robert had mentioned, cause I think this is so spot on. He was talking about PPE and having it look pretty, it'd be more fashionable and functional. I think there's something there that may happen. And you know, you're starting to see this in certain cities, where it's becoming illegal not to wear it and use it right now. And, who knows what will happen, but maybe that there's a little bit of a longer tail around that, but I love what he said about the fashion side of it. I think there's going to be an erosion around just slapping a logo on a product. I think people who receive promotional products and custom apparel, I think they want the product, not the fat logo that's emblazoned on it. I mean, some brands, maybe you want that logo on there and it's sort of like the price you pay to get the freebie. But I think there should be a shift from big logo branding to focusing on great design and messaging, you know, beautiful design on a product with a small logo or URL. Maybe your logo in the label, or at the hip, or something is going to be much better received and probably used, which makes the end recipient happier. And I think that's what we're all looking for. And so I think there's that in my only other point about. Maybe I would add to Robert's great, you know, lists there of what's happening as we move into the future and promo and apparel. I mentioned it before. I think sustainability is going to be the new product safety. As an industry, I think PPAI did a phenomenal job focusing on that several years ago, but now I think it's all about sustainability. I think it's time to educate our clients about sustainable products in our space. As Robert said, no more “brandfill”. Would you rather buy a pen that lasts for a couple of months for 99 cents or a pen that lasts for years for $2? And I think there's a conversation around that. Do you want the t-shirt that's gonna get tossed once someone wears it the first time? Or, it's someone's favorite shirt and we can start to consider the lifetime value of products and the fact that someone will want to wear something that's maybe more expensive and lasts longer and has stronger impressions for the end recipient as well as the person who gave it away. I think there's some opportunity there. But wouldn’t it be cool if the suppliers sort of test products before they go to the marketplace and they put a lifetime value on them? You know, talk about a 'differentiator' for them. But also for us as salespeople, I think it could drive margins and increase the number of impressions for brands ultimately. So I think suppliers who are listening, think about the lifetime value of products.
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